5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Head to a local establishment where reporters and journalists are known to hang out –enjoy a beverage! .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Or the Longview Journal in the case of this particular announcement. click image for higher resolution).

Software 119

Software Case Study Advertising Advertising 119

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Specializing in local/on-site activities , a TaskRabbit can be used for anything from stuffing envelopes to helping you with a supply run. Website/Blog.

Tools 78

Tools eBook Print System 78

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180