PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. For example, recently, a right-wing, low-reliability publication condemned Pizza Hut. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

Communications Conversations

APRIL 17, 2020

Let’s look at a few of the more prominent examples. Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

PRSay

MAY 9, 2023

For example, being included on Oprah Winfrey’s “favorite things” list can make a company. assigns values is a mystery, but influencer marketing platforms such as Julius, Unmetric and Klear began to integrate the EMVI into their web applications so customers could assess the value of their third-party marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. They are available for journalists and other news consumers to download in a hi-res format. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

Social Media 156

Social Media Trends Media Instagram 156

Mindful Marketing

JULY 30, 2022

Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models? And, the list keeps getting longer, as even more organizations find opportunities to automatically tap their consumers’ wallets for things like clothing (e.g., Harry’s ).

Software 84

Software Consumer Analysis Examples 84

Prakkypedia

SEPTEMBER 13, 2020

It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces. For example: I’ve had many instances of clients or employers requesting ‘media coverage’ without elaborating on the why.

Measurement 92

Measurement Customer Service Web Course 92

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Using tools in real life examples also highlights issues.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 106

Report Publicity Marketing Pitching 106

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Being able to stay on top of how people consume information is critical to even making a small dent.”. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Today, that number is 40,000 and rapidly growing. “So,

Tourism 150

Tourism Employee Web Travel 150

Cision

SEPTEMBER 28, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. The first step is tracking what audiences consumed a piece of content on a media or publisher site.

Media 230

Media Measurement Advertising Advertising 230

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. ESG and your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

Melissa Agnes

AUGUST 18, 2014

Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert. Take the situation going on in Ferguson, MO , for example. Everywhere you turn, you’re presented with the same message in many forms. ” – Mitch joel.

Mobile 194

Mobile Crisis B2C B2B 194

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For example, if you haven’t contacted a certain reporter in a while, look up whether they’re still in the same place and on the same beat. Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0, Eventually, and thankfully, DEI will be expected and not a marketing point. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. During the next few months (assuming Cision will have me back! The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR in High Definition

APRIL 23, 2020

Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? In fact, new research from Epsilon – Conversant and CJ Affiliate shows that almost half of all consumers have received poorly-timed or inappropriate marketing messages over the first two weeks of lockdown.

Crisis 71

Crisis Communications Airlines Web 71

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. What’s more, many Indian consumers are more comfortable reading product information in their regional language. Yet Indian-language content on the web is limited. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Doing so helps increase web traffic and form completions. Share Tweet Share. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

PR Fuel

JULY 28, 2021

For example, if your goal is to increase web traffic by 20% due to your press release, your KPI will be your web traffic as monitored on your content management system. Many web traffic monitors also tell you where this traffic was coming from. Ask Consumers Directly. Did You Get Press Coverage?

How To 105

How To Engineering Google Web 105

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”). Tell me you love me (or tell me I love you).

Writing 144

Writing Study Viral Consumer 144

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

PRSay

AUGUST 22, 2019

Most people are still confused by the idea of a database, let alone a worldwide, interconnected web of databases that contain records of just about everything. For example, when a cable TV company claims to love its customers but can’t keep track of their invoices and payments, it mistreats those people through incompetent data management.

Data 123

Data Government Enterprise Big Data 123

Onclusive

JUNE 14, 2017

The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications. While a marketer’s jobs is to market, a PR professional’s job is to see trends and future stories before they happen.

Marketing 170

Marketing Measurement Trends B2B 170

Contently - Strategy

SEPTEMBER 20, 2022

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Social Media 126

Social Media Ethics Trends Viral 126

PRSay

OCTOBER 10, 2019

The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed. The mapping out of this process is called an influencer graph.

Media 102

Media Storytelling System Technology 102

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

MAY 22, 2021

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. .” ” BigCommerce reports that in the U.S.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Cision

MAY 16, 2017

Consider an airport that tracks luggage through an attached RFID chip, for example. It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198

Hotels Mobile Travel Technology 198

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics.

Marketing 67

Marketing Web Software Technology 67

The Resolution Blog

JUNE 7, 2019

As consumers move down through the steps, they need different kinds of information and different kinds of content to validate their decision to move forward. This is the hardest part of the funnel to measure because, as the consumer flows down through the stages and gets closer to purchasing, it’s easier to track their movements.

Measurement 120

Measurement Analytics Google Trends 120