Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

Social Media 126

Social Media Ethics Trends Viral 126

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Being able to stay on top of how people consume information is critical to even making a small dent.”. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Today, that number is 40,000 and rapidly growing. “So,

Tourism 150

Tourism Employee Web Travel 150

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. During the next few months (assuming Cision will have me back! The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. So why waste the time?

Blogging 62

Blogging Google SEO Writing 62

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. They need to revamp their approach to content marketing. So what should brands do?

Content Marketing 120

Content Marketing Education Retail Government 120

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse. Take Arianna Huffington for example. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

PR 20/20

JANUARY 6, 2023

You can also add these keywords to your existing website content to help boost its search engine ranking. Remember that relevant keywords change just as often as consumer behaviors and patterns. Curate honest, consumer-focused content. Take the Hynes Industries website , for example. But how can you get started?

Engineering 86

Engineering SEO How To Resources 86

Beyond PR

MAY 17, 2016

You’ll likely find you need to reorder the publishing and promotion sequence of your content. There may be a great white paper, for example, that has traditionally been offered to audiences early in the funnel, but is being consumed by prospects who are very close to the point of purchase. Demand generation improvements.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

Marketing 239

Marketing Television Handbook Web 239

PRSay

OCTOBER 10, 2019

The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed. The mapping out of this process is called an influencer graph.

Media 101

Media Storytelling System Technology 101

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content lays the foundation for product consideration, the step before the conversion phase. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

Video 111

Video How To Education YouTube 111

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”). Tell me you love me (or tell me I love you).

Writing 144

Writing Study Viral Consumer 144

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Social Media 62

Social Media Trends Consumer Video 62

Cision

JULY 7, 2015

And remember—consumers are more informed than ever. Target , for example, has worked with top Pinterest users to curate “collections.”. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Sword and the Script

MAY 6, 2017

PR, Social Media and the Imperative of Content Marketing [UML]. A new study by eMarketer demonstrates just how distracted we are becoming: US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media. One-half of every day consuming media sounds like a lot, right? 2) Context in mediums. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. We wanted to streamline the user experience online bridging the gap between our website and social media content. We knew we needed to create more relevant content for users to experience.

Blogging 68

Blogging Pinterest SEO Examples 68

PR 20/20

NOVEMBER 30, 2022

Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. For example, HubSpot ( @HubSpot ) offers the HubSpot Academy , which allows users to learn the platform at their own pace and become familiar with each function and module.

Marketing 52

Marketing Technology Internal International 52

Cision

MAY 26, 2017

This concept is called cause marketing. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. For example, pick a trade publication in any vertical market and study the headlines. As information consumers, we are all part of the problem because of the way we are inherently programmed. 1) There is a genuine lack of substance in news.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Critical Mention

DECEMBER 10, 2018

But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. . Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design. Use badges as rewards. Until next time! Critical Mention.

Brand 61

Brand Branding Web System 61

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence.

Survey 94

Survey B2B Report Video 94

Critical Mention

DECEMBER 10, 2018

But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design. Use badges as rewards. Stay away from the one-size-fits-all approach.

Brand 60

Brand Branding Web System 60

Sword and the Script

FEBRUARY 18, 2020

For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. People won’t consume content without a date. Top arguments against including dates on blogs and content: Evergreen. Content that is evergreen doesn’t need a date; Traffic.

Blogging 121

Blogging Survey Google Engineering 121

Cision

MAY 23, 2016

People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. A List of Top Influencers.

Marketing 60

Marketing Study Survey Content Marketing 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the internet of a decade ago, users experienced brands primarily through web browsers. Marketers and advertisers pay attention to this. Push Notifications. In-App Messages.

Mobile 60

Mobile Examples Brand Branding 60

Bad Pitch Blog

APRIL 15, 2014

Spin Sucks Basics As you can imagine, social media, content marketing and search are all topics of discussion in Spin Sucks. Each chapter includes plenty of explanation, how-to instruction and great examples to support its assertions. And there are examples of paid, owned and earned on nearly any social platform today.

Report 51

Report Fashion Trends Social Media 51

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. With that in mind, here are five of our top tips for making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62