Cision

SEPTEMBER 28, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 230

Media Measurement Advertising Advertising 230

Mindful Marketing

JULY 30, 2022

Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models? And, the list keeps getting longer, as even more organizations find opportunities to automatically tap their consumers’ wallets for things like clothing (e.g., Harry’s ).

Software 84

Software Consumer Analysis Examples 84

Melissa Agnes

AUGUST 18, 2014

Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert. They speak truths; They highlight the technologically evolving world we live in; and. Take the situation going on in Ferguson, MO , for example. ” – Mitch joel.

Mobile 194

Mobile Crisis B2C B2B 194

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For example, if you haven’t contacted a certain reporter in a while, look up whether they’re still in the same place and on the same beat. It sounds obvious, but not enough people browse reporters’ recent pieces, especially for the broadest beats, or, conversely, the specialized ones, like technology or, say, the Apple or Amazon beat.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Did I miss anyone?

Software 156

Software Tools Print Technology 156

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

OCTOBER 10, 2019

The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. Why e arned media management?

Media 101

Media Storytelling System Technology 101

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. At Cision, many of our team members have worked at other technology corporations. Why Leaders & Execs Need to Know How Their Brand is Perceived.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. For example, you can sort results by the level of engagement or reach. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 117

Software Tools Publicity System 117

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics.

Marketing 67

Marketing Web Software Technology 67

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

Cision

OCTOBER 18, 2017

Here are three examples: Reach — Reach is the number of people who see a piece of content. They look at results across channels, such as PR, social, web, display advertising, search, etc. This approach, however, is time-consuming and error-prone. Think of it as the size of the audience.

Measurement 198

Measurement System Data Technology 198

Critical Mention

JUNE 6, 2018

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. Ultimately, companies need to be honest.

Travel 83

Travel Social Media Crisis Trends 83

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JUNE 23, 2019

It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. Canva, DropBox, G Suite and Slack are listed as examples of success. #12

Report 81

Report YouTube Privacy Web 81

Shift Communications

SEPTEMBER 12, 2017

Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Most predictive analytics software and systems are based on open-source libraries and technologies. Compatible Data.

Analytics 92

Analytics Software Data System 92

Stephen Waddington

JUNE 2, 2018

hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. No surprises. . #11

Report 92

Report Trends Retail Marketing 92

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Buzzstream

MAY 16, 2024

Here’s an example of a guest posting site directory that was pitched to me via LinkedIn: If you look at many of these sites on lists, you’ll see that Google’s Helpful Content Update has decimated most of their traffic. For example, here is a guest blogging placement I did years ago for Page One Power. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

PR in High Definition

MAY 31, 2019

62% of Brits are already using or are happy to use voice-operated devices for shopping, controlling music, searching the web and finding the latest news, according to market research house Mintel. For example, if you ask Google, Alexa, Siri or Cortana the address for the Eiffel tower, followed by ‘how tall is it?’

SEO 81

SEO Google Engineering Web 81

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. For example, Bloomberg produces roughly 5,000 global stories a day. Each one offers a unique platform to amplify your voice.

Financial 52

Financial Media Analytics Data 52

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. Why a suite of communications technology services is better than platform solutions. Seven different consumer devices.

Measurement 109

Measurement Video Technology Enterprise 109

Sword and the Script

MAY 27, 2017

That indifference might fade once people realize that rolling back net neutrality – under an absurdly misleading proposal called “Restoring Internet Freedom” – is likely to spike costs at two ends: you’ll pay more to Netflix for a subscription, for example; and. Essentially, when you get access to the web, you get access to it equally.

Marketing 61

Marketing Web Writing Video 61

ISEBOX

JANUARY 8, 2016

Take farming, for example. As a result of technological advances, a farmer in 2013 now has an output 2.7 As a result of technological advances, a farmer in 2013 now has an output 2.7 And nothing is worse than being at the mercy of your web team to post content, grab analytics or make design customizations to your “newsroom”.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 64

Internal International Data Media 64

Shift Communications

APRIL 9, 2015

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. It will help your campaign receive more engagement from consumers and a higher click-through rate.

Advertising 60

Advertising Advertising Facebook Groups 60

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. At Cision, many of our team members have worked at other technology corporations. Why Leaders & Execs Need to Know How Their Brand is Perceived. By Nick Bell.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. So, take the investment community for example.

Data 88

Data Enterprise Survey Instagram 88

Bad Pitch Blog

MARCH 18, 2014

And don''t even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel. The bad pitch below is NOT even one of those examples. Users can now access OUR WEB SITE from any device and location to order their LIST OF STUFF.

Web 67

Web Mobile Pitching Crisis Communications 67

Beyond PR

SEPTEMBER 29, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 57

Media Advertising Advertising Measurement 57

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the internet of a decade ago, users experienced brands primarily through web browsers. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats. Push Notifications.

Mobile 60

Mobile Examples Brand Branding 60

PR in High Definition

AUGUST 30, 2016

Snapchat’s success is attributed to its ability to tap into a key change in consumer behaviour: users today (especially millennials and younger consumers) prefer visual one-to-one or one-to-few communications over broadcast-style text across public networks. With this in mind, what’s next for Snapchat?

Video 54

Video Mobile Pinterest Advertising 54