ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. This is an incredible recognition, and we are thankful to everyone that made this award a reality.

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. As you execute your video marketing strategy this year, keep these trends in mind. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.” Getting audiences to consume your content is the first step.

Social Media 150

Social Media Trends LinkedIn Media 150

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Consumers are increasingly looking to the companies they do business with to make an impact on social and economic issues. The world of marketing and PR evolves rapidly. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

Barokas

DECEMBER 3, 2019

Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends. Clients including Airbiquity, Astia, Techstars and WTIA rely on us to help them buck trends and transform industries.

Case Study 78

Case Study Enterprise System Fashion 78

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. So, why do so many companies—from startups to enterprises—skimp on it? Guessing about a use case for your product? The takeaway?

B2B 94

B2B Company Survey Enterprise 94

Prohibition

DECEMBER 16, 2022

To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

Wadds Inc.

AUGUST 14, 2023

Are there any trends agency owners should have on their radar? Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. Can you tell us what types of stories, trends or issues are on your radar now? We are primarily focused on stories that affect the consumer. I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in.

Survey 60

Survey Data Brand Branding 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Derek Lyons. Vice President, Technology Business Development East Coast.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months.

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Flack's Revenge

APRIL 23, 2015

Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Their rising importance can be tied directly to the growing role of software for consumers and businesses. Relevant trends? The Rise of the Software Developer. Our lives and work are increasingly organized by apps.

Software 120

Software Enterprise Groups Course 120

Sword and the Script

OCTOBER 5, 2021

“Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 154

Software Tools Print Technology 154

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets. I’ve read all 300+ pages and summarised the stuff you need to know.

Report 81

Report YouTube Privacy Web 81

Barokas

NOVEMBER 6, 2017

These changes have created a niche for enterprising PR folks who are willing to dig deep, learn a new industry and start telling some powerful stories. Although this deal will only affect Canadian consumers right now, as marijuana moves toward federal legalization in the U.S., AKA the third-largest beer distributor in the U.S.)

Industry 68

Industry Retail Enterprise Banking 68

Barokas

DECEMBER 4, 2018

Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies. Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping.

Survey 60

Survey Enterprise Radio Print 60

ISEBOX

JANUARY 5, 2016

But a few trends have manifested in recent years and they’re creating considerable ripples in the pond. Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

But a few trends have manifested in recent years and they’re creating considerable ripples in the pond. Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Prohibition

AUGUST 4, 2021

The immediate benefits include: Brand awareness – The ability to create positive associations between consumers and a product/service. Consumer perception – How people view your products and services relative to competitors’ offerings. Market trends – Identify and act upon market trends before your competitors do.

Reputation 62

Reputation Brand Branding SEO 62

Cision

MAY 18, 2015

Trend and market research plus campaign monitoring. According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently.

Customer Service 120

Customer Service Social Media Analysis Data 120

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. That was the piece that clicked.”.

Communications 96

Communications Software Interviews Data 96

Mindful Marketing

SEPTEMBER 10, 2021

You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting. One of those brands is the iconic blue jean maker Levi’s, which has made an entire enterprise out of buying back and reselling its used denim. Did you wonder how the original owner felt when they wore them?

Fashion 76

Fashion Retail Survey Apparel 76

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Forms are age-old enemies of both consumers and businesses. Feature #4: Contact management. Feature #9: Forms.

Marketing 67

Marketing Web Software Technology 67

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. is time consuming, drawing the marketer father away from his day-to-day responsibilities. The first is the obvious resource strain. Something is at stake. There’s friction. There’s a hero.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. One enterprising PR practitioner has launched Metaverse Public Relations. Prowly adds media monitoring. click image for higher resolution).

Software 85

Software Internal International Pitching 85