article thumbnail

PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. In another high-stakes election year, battling misinformation will emerge as a top PR industry trend.

Trends 333
article thumbnail

Playing with fire: As generative AI sweeps into the enterprise, very few companies globally have addressed risks with employees

Agility PR Solutions

Even though nearly all (93 percent) companies recognize the risks associated with using GenAI inside the enterprise, just a mere 9 […] The post Playing with fire: As generative AI sweeps into the enterprise, very few companies globally have addressed risks with employees appeared first on Agility PR Solutions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Upcoming Customer Behavior Trends for PR Professionals

Prowly

As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. For one, companies need a robust communication strategy that acknowledges these changing trends. What does this mean for PR professionals like yourself?

Trends 197
article thumbnail

Social media marketing trends to watch in 2022

Agility PR Solutions

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

article thumbnail

Is bad data killing your brand? Study finds a mere 5% of executives trust their enterprise data

Agility PR Solutions

Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new research from analyst firm HFS Research reveals. Study finds a mere 5% of executives trust their enterprise data appeared first on Agility PR Solutions.

article thumbnail

Enterprise leaders feel pressured to implement more AI, but worry about skills gap, data accuracy, ethical use—and giving up decision-making power

Agility PR Solutions

Although AI is just waiting to be implemented more deeply in enterprise operations, enterprise business leaders don’t appear as eager to embrace the tech fully as other CEOs have been reported to say they are.

article thumbnail

Responsible AI is key to unlocking benefits for B2B enterprises—here are 3 important insights

Agility PR Solutions

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)