Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 158

Consumer Customer Service Trends Publicity 158

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Travel is up, and so is dining out.

Consumer 167

Consumer Brand Branding Marketing 167

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. The post PR And Communications Trends For 2021 appeared first on Crenshaw Communications. Work will be fully digital.

Communications 411

Communications Trends Corporate Employee 411

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Study Data 88

Agility PR Solutions

FEBRUARY 7, 2023

New research from food, health, and wellness PR firm Pollock Communications and nutrition news and trends publication Today’s Dietitian reveals insights from nutrition experts on what they believe consumers will value in 2023, their top concerns when grocery shopping, and their top ten superfood predictions.

Trends 148

Trends Publicity Consumer Communications 148

Agility PR Solutions

FEBRUARY 5, 2020

Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience. The post Media trends: Consumers say they prefer ads over paywalls appeared first on Agility PR Solutions. According to […].

Consumer 107

Consumer Trends Media Data 107

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 88

Trends Brand Branding Fashion 88

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Brand Branding 78

Agility PR Solutions

JULY 7, 2020

The long-term effects of the COVID-19 crisis are uncertain but for now it is clear that consumer shopping habits have changed radically, and will continue to evolve in the near future—which has communications pros busily adjusting to a new, extraordinary reality.

Consumer 145

Consumer Trends Crisis Communications 145

Agility PR Solutions

FEBRUARY 24, 2022

As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […]. The post 8 ultimate SEO trends to follow in 2022 appeared first on Agility PR Solutions.

SEO 174

SEO Trends Engineering Consumer 174

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions.

Social Media 174

Social Media Trends Media Strategy 174

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 78

Trends Brand Branding Fashion 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. As easy as it may sound, one of the best social media strategies for marketers is still simply listening to consumers.

Social Media 286

Social Media Media Trends Instagram 286

Agility PR Solutions

MARCH 28, 2022

New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The post 10 trends shaping the future of impact tourism in 2022 appeared first on Agility PR Solutions.

Tourism 148

Tourism Trends Travel Survey 148

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 202

Trends Digital PR Brand Branding 202

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 128

Trends Pitching Social Media Media Relations 128

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 156

Consumer Survey Agency Brand 156

Agility PR Solutions

FEBRUARY 24, 2022

The firm’s new report, with research partner Dynata, reveals trends in brand loyalty and implications around […]. The post Most consumers say brand loyalty is about feeling understood and valued, not discounts appeared first on Agility PR Solutions.

Consumer 156

Consumer Brand Branding Trends 156

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Consumer 97

Consumer Brand Branding Data 97

Agility PR Solutions

FEBRUARY 13, 2023

Plenty of companies have already started jumping in on the metaverse trend, with Facebook most notably rebranding to “Meta”. Other companies […] The post Consumer brands in the metaverse—here’s how some have tapped in appeared first on Agility PR Solutions.

Consumer 88

Consumer Brand Branding Facebook 88

Agility PR Solutions

JANUARY 6, 2021

The pandemic has also changed consumers’ expectations about the way brands should communicate with the public. The post 5 public relations trends that will gain traction post-COVID appeared first on Agility PR Solutions. Here are […].

Publicity 199

Publicity Trends Consumer Communications 199

Agility PR Solutions

JANUARY 18, 2023

From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling to keep up with the fickle habits of consumers. As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty.

Trends 88

Trends Consumer Communications Brand 88

Agility PR Solutions

MAY 12, 2021

The post New consumer trends put CMOs at risk of missing revenue targets appeared first on Agility PR Solutions. Insights […].

Consumer 78

Consumer Trends Resources Marketing 78

Agility PR Solutions

OCTOBER 24, 2022

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. The post Top trends for 2023 for food and beverage brands appeared first on Agility PR Solutions.

Trends 97

Trends Brand Branding Consumer 97

Agility PR Solutions

JANUARY 16, 2020

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions.

Consumer 78

Consumer Trends Publicity Marketing 78

Agility PR Solutions

JULY 28, 2021

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. The post Consumers crave more personal, conversational brand messaging with local businesses appeared first on Agility PR Solutions.

Local 148

Local Consumer Brand Branding 148

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? Okay, these are just a few of the trends that I saw at CES 2020. What dominated the conversation?

B2B 215

B2B Trends Retail Privacy 215

Agility PR Solutions

JANUARY 25, 2023

Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly willing to jettison any notion of brand loyalty.

B2B 113

B2B Trends Survey Consumer 113

Agility PR Solutions

OCTOBER 12, 2022

Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The post Converging macro trends drive marketers to tune up channel strategies appeared first on Agility PR Solutions.

Trends 97

Trends Strategy Marketing Study 97

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations.

Publicity 157

Publicity Trends Marketing Reputation 157

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences. Department Coordination.

Trends 88

Trends Digital PR Publicity SEO 88

Agility PR Solutions

OCTOBER 27, 2020

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared. The post Where’s digital marketing trending? Here are 4 directions. appeared first on Agility PR Solutions.

Trends 167

Trends Digital PR Marketing Social Media 167

Agility PR Solutions

JANUARY 25, 2022

Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a gap between consumer expectation and company actions.

Crisis 148

Crisis Consumer Customer Service Trends 148