Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. Public Relations trendsWhat’s hot for tech enthusiasts in 2019?

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The post Top Marketing Trends for 2019 appeared first on Critical Mention - Media Monitoring.

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4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. The four PR trends for 2017.

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How Product Placement Can Drive Consumer Trends

5W PR

Sometimes, product placement creates cultural trends that last even long after the movie is no longer in theaters or the TV show is past its prime. A star was born, and a fashion trend was launched that would dominate the rest of the decade.

Ad trends—brand budgets are misaligned with consumer behaviors

Agility PR Solutions

brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. E-commerce marketers at U.S.

3 hot marketing trends for 2019

PR Daily

Here are three trends to include in your marketing campaigns this year: 1. A 2018 Sprout Social study revealed that 66 percent of consumers want brands to take stands on societal issues , so the trend will only continue to grow.

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Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Crenshaw Communications PR Fish Bowl public relations PR trends tech pr

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Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. One thing consumers are using apps for is in-travel processes, such as boarding airplanes.

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Ad Blocking & PR: Trends & Opportunities

Cision

Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships.

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9 trends to watch for social media marketers

PR Daily

Here are nine of the key social media trends every brand should watch closely in 2019: 1. Platforms are rapidly adding features to please both consumers and marketers, and it’s becoming increasingly easy to find, save and purchase via social. Social media is always changing.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

10 biggest content marketing trends for 2019

Agility PR Solutions

But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. The world of content marketing is changing rapidly.

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Seven Trends for 2019

PR in High Definition

Consumers will start to realise the value of real, physical interactions rather than social feeds that provide fat rather than protein to their social diets. The post Seven Trends for 2019 appeared first on Firefly Communications.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. How do you know which trends will work best for you?

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For transparency-starved consumers, the future belongs to honest products

Agility PR Solutions

An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves. The post For transparency-starved consumers, the future belongs to honest products appeared first on Agility PR Solutions.

Strong Black Friday forecasting—consumers will spend $554.90 on average

Agility PR Solutions

Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 The post Strong Black Friday forecasting—consumers will spend $554.90 Marketing Public Relations trends

Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. Work outside holiday trends.

Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.

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Consumers remain loyal to brands that speak out—even if they don’t agree

Agility PR Solutions

In a new report, PR and reputation management firm FleishmanHillard examines consumer sentiment and […]. The post Consumers remain loyal to brands that speak out—even if they don’t agree appeared first on Agility PR Solutions. Public Relations trends

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. The post Consumers see a world of contradictions in emerging technologies appeared first on Agility PR Solutions.

Journalism and News Trends for PR Pros

Cision

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. Featured Trends journalism social media

#SMWChicago: Trending Topics from Days 1 & 2

Cision

Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. Want the latest trends on what drives travel decisions? Day 1: 1871’s Howard Tullman Presents Top Tech Trends for 2016.

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Media trends—Asian Americans leading changing TV viewing habits

Agility PR Solutions

The post Media trends—Asian Americans leading changing TV viewing habits appeared first on Agility PR Solutions. Public Relations trends

Consumer confidence to fuel holiday spending surge—and marketing showdown

Agility PR Solutions

The post Consumer confidence to fuel holiday spending surge—and marketing showdown appeared first on Agility PR Solutions. Public Relations trends

Study: What content do industry leaders consume?

PR Daily

The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers.

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

The post In the age of AI, consumers want brands to understand their emotions—here’s how appeared first on Agility PR Solutions. Public Relations trendsArtificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers.

Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.

The Present & Future Tech Trends PRs Should Prepare For

Cision

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends.

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4 SEO trends communicators should track

PR Daily

Here are four search engine optimization trends to embrace: 1. Gary Illyes , Webmaster Trends Analyst at Google, October 2016. What SEO trends are you watching, PR Daily.

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Most consumers choose one company over another based on mobile experiences

Agility PR Solutions

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer.

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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.

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Trends in Social: Authenticity

5W PR

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation.

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Are consumers living in a “political brand bubble?” Quiz yourself

Agility PR Solutions

The post Are consumers living in a “political brand bubble?” Public Relations trendsToday’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash.

Edelman research finds two-thirds of consumers worldwide now buy on beliefs 

Agility PR Solutions

The post Edelman research finds two-thirds of consumers worldwide now buy on beliefs appeared first on Agility PR Solutions. Public Relations trends

#CES news—consumers don’t trust connected devices to keep data safe

Agility PR Solutions

CES is now in full swing, and the tech and electronics forecasting is flowing—along with some calls to action for consumer caution. The post #CES news—consumers don’t trust connected devices to keep data safe appeared first on Agility PR Solutions. Public Relations trends

3 Tech Trends PR Should Care About

ImPRessions - Crenshaw Communications

Public relations is always changing, and technology trends are a big influence on how PR evolves. The trend is a continuation of self-publishing, providing another medium on which people can broadcast in – literally – their own voice.

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Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.