Infographic: Top graphic design trends

PR Daily

With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out.

Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. Public Relations trendsWhat’s hot for tech enthusiasts in 2019?

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. The four PR trends for 2017.

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Consumers learning about healthy food trends on social media

Agility PR Solutions

consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. In a new research report, cultural insights platform Suzy asked U.S.

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The post Top Marketing Trends for 2019 appeared first on Critical Mention - Media Monitoring.

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Ad trends—brand budgets are misaligned with consumer behaviors

Agility PR Solutions

brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. E-commerce marketers at U.S.

How Product Placement Can Drive Consumer Trends

5W PR

Sometimes, product placement creates cultural trends that last even long after the movie is no longer in theaters or the TV show is past its prime. A star was born, and a fashion trend was launched that would dominate the rest of the decade.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Crenshaw Communications PR Fish Bowl public relations PR trends tech pr

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Ad Blocking & PR: Trends & Opportunities

Cision

Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

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3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. A company’s culture doesn’t just matter to employees — it matters to consumers, too.

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Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success.

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships.

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Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Digital consumers now choose stores that offer personalized recommendations

Agility PR Solutions

The post Digital consumers now choose stores that offer personalized recommendations appeared first on Agility PR Solutions. Public Relations trends

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

3 hot marketing trends for 2019

PR Daily

Here are three trends to include in your marketing campaigns this year: 1. A 2018 Sprout Social study revealed that 66 percent of consumers want brands to take stands on societal issues , so the trend will only continue to grow.

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Tips for marketing to the change-averse consumer

Agility PR Solutions

The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. Analysis Public Relations trendsIt was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. How do you know which trends will work best for you?

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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. Work outside holiday trends.

Journalism and News Trends for PR Pros

Cision

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. Featured Trends journalism social media

Businesses doubling down on sustainability—even as consumers seem to be cooling down

Agility PR Solutions

Sustainability rose to the top of CSR demand lists just a few short years ago, and even though there’s continued widespread agreement on the need to address climate change and reduce carbon footprints, businesses now seem much more willing to take action than consumers.

Infographic: Trends that are shaping the social media landscape

PR Daily

However, there are notable trends that can lead to digital success. Ensure you’re being transparent when attempting to collect consumer data on social channels. The post Infographic: Trends that are shaping the social media landscape appeared first on PR Daily.

#SMWChicago: Trending Topics from Days 1 & 2

Cision

Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. Want the latest trends on what drives travel decisions? Day 1: 1871’s Howard Tullman Presents Top Tech Trends for 2016.

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New report examines brands consumers believe possess verified “trust”

Agility PR Solutions

The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions. Public Relations trends

10 biggest content marketing trends for 2019

Agility PR Solutions

But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. The world of content marketing is changing rapidly.

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Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

Study: Crucial 2019 email marketing trends

PR Daily

To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International.

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Consumers crave connection and conversation with brands—here’s how to deliver it

Agility PR Solutions

The post Consumers crave connection and conversation with brands—here’s how to deliver it appeared first on Agility PR Solutions. Public Relations trends

Yes, consumers are changing—but not necessarily in the ways communicators think

Agility PR Solutions

It’s a new age of branding and marcom outreach, catalyzed by a new age of consumer—or is it? The post Yes, consumers are changing—but not necessarily in the ways communicators think appeared first on Agility PR Solutions. Public Relations trends

Purpose-driven consumers are putting global brand trust on the offensive

Agility PR Solutions

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts.

Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends.

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Consumer video streaming preferences—what’s working in 2019

Agility PR Solutions

New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. Marketing Public Relations trends

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. The post Consumers see a world of contradictions in emerging technologies appeared first on Agility PR Solutions.

For transparency-starved consumers, the future belongs to honest products

Agility PR Solutions

An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves. The post For transparency-starved consumers, the future belongs to honest products appeared first on Agility PR Solutions.

Consumers remain loyal to brands that speak out—even if they don’t agree

Agility PR Solutions

In a new report, PR and reputation management firm FleishmanHillard examines consumer sentiment and […]. The post Consumers remain loyal to brands that speak out—even if they don’t agree appeared first on Agility PR Solutions. Public Relations trends

Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.

How can PR pros respond to declining consumer trust?

PR Daily

Caitlin Copple Masingill tied the trend into other research: “This question is particularly interesting in the context of Edelman’s “ Brand Democracy ” report last October. The post How can PR pros respond to declining consumer trust?

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Onclusive

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Social amplification trends.

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