PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. They linked it to the changing fashions each season and based their content on the styles shown on the runways. Video has increasingly informed consumer decisions and connects businesses with their audiences. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. Earlier this month ahead of New York fashion week, the New York Times reported that Prada would undergo sensitivity training as part of a settlement with the New York City Commission on Human Rights. To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface.

Training 97

Training Brand Branding Fashion 97

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Mindful Marketing

DECEMBER 18, 2022

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.”

Advertising 87

Advertising Advertising Ethics Fashion 87

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 167

Examples Insurance Insurance Fashion 167

PRSay

JANUARY 6, 2021

Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times.

Communications 197

Communications Viral Fashion Public Affairs 197

Solo PR Pro

APRIL 13, 2021

In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion. You've got to consume their content,” advises Jason. “Do You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Do they do sponsored content? Is it good?

Marketing 89

Marketing Employee Local Community 89

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

NewsWhip

NOVEMBER 13, 2019

Brands today are under scrutiny from their consumers more than ever before. The onus is on the company to espouse values early and clearly, and continue to hold themselves and their employees accountable to those stated values. An example of this is British online fashion retailer ASOS.

Brand 74

Brand Branding Pinterest Conference 74

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content. Man Repeller.

Video 54

Video Brand Branding Fashion 54

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Look for moments with pop culture relevance to tie into such as Fashion Week or the annual release of the Pantone colors. ” Also helpful? Got any ideas for the color green? The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Melissa Agnes

MARCH 10, 2014

A4: PR pros help develop messaging w (semi)objective judgment, critical thinking, sound knowledge of media/consumer response trends #NYUPRSM — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. A6: #NYUPRSM Continuous monitoring on multiple platforms in a 24/7 fashion — Angela JIANG (@AngelaCJiang) March 6, 2014. People in the crisis plan!

Twitter 212

Twitter Crisis Communications Crisis System 212

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. It was a sad story that pretty much went viral. 1: Target the media that matter.

Banking 100

Banking Media Local Survey 100

Melissa Agnes

APRIL 16, 2018

legal) or executives have a hard time releasing the reins and being open to the need to be proactive and communicate in a timely fashion in times of crisis. For example, your head of HR may be worried about workplace violence or employee misconduct, while your Chief Information Officer will be thinking more about cybersecurity threats.

Internal 133

Internal International Crisis Exercises 133

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 65

Examples Insurance Insurance Fashion 65

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Click here activate employees on social and facilitate word-of-mouth. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Absolute state of it.

Crisis 71

Crisis Government Social Media Reputation 71

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Jordan has a true passion for communication and sports! Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Absolute state of it.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Let your hair down, be real; treat them as friends not consumers. However, when it comes to branding, the opposite may be true.

Brand 78

Brand Branding Customer Service Twitter 78

Prohibition

APRIL 29, 2017

This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients. As you’ve probably figured out, we’re not old fashioned when it comes to PR. 59 It’s been an exciting time at Prohibition PR.

Agency 54

Agency Creativity Hotels Social Media 54

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Communications Conversations

DECEMBER 4, 2019

It’s full of data around topics like: comms single-biggest challenge; influencers sway over consumer spending decisions; and top social media channels used by comms teams. The real solution, and what I assume the other 49% are doing, is the good, old-fashioned hard work for searching for these influencers themselves online.

Report 78

Report Employee Data Fashion 78

Prohibition

FEBRUARY 14, 2023

It involves taking into account all the different aspects involved, such as consumer needs, product nature, shipping considerations, competitor activity, customer experience, and budget. By celebrating wins on your blog, you can show appreciation for your customers and employees.

Strategy 62

Strategy Brand Branding Technology 62

Reputation Us

APRIL 22, 2020

Your “relationships” can be laid bare in an instant, with a single consumer complaint threatening the core of your company or nonprofit’s reputation. While good old-fashioned PR was once an effective way to tell your story, now repulations is essential and it comes down to listening and managing perceptions.

Publicity 97

Publicity Reputation Internal International 97

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). Q4 enhances investor relations tools.

Software 122

Software Case Study Advertising Advertising 122

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.

Insurance 99

Insurance Insurance Social Media Comparison 99

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. Next, you need to determine how your target audience consumes their media — that way, your stories are more likely to reach them. Newsrooms in the U.S.

Media 52

Media Newspapers Pitching Blogging 52

MaccaPR

OCTOBER 2, 2014

Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media. Source: Hart Schaffner Marx ).

YouTube 54

YouTube Video Web SEO 54

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40