Consumer Employee Fashion International 
PRSay
MARCH 11, 2019
In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”
Melissa Agnes
APRIL 16, 2018
Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.
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Deirdre Breakenridge
AUGUST 26, 2014
Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. Consider joining PRSA.
PRSay
JULY 10, 2023
As consumers look for companies that share their values, brands should decide proactively how and when to speak up. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. For communicators, there are urgent questions.
Reputation Us
APRIL 22, 2020
Your “relationships” can be laid bare in an instant, with a single consumer complaint threatening the core of your company or nonprofit’s reputation. Reputation management starts internally first by listening and knowing what your board, executives, staff and customers feel about your culture, products and systems. External audience.
ImPRessions - Crenshaw Communications
JULY 12, 2017
When an issue fuels consumer anger or public debate, it should be avoided at all costs. A study by SSRS in collaboration with the 4A’s found that 58 percent of consumers dislike when brands get political. A YouGov survey suggests that that when consumers drop a brand due to bad PR, as many as two-thirds never return to it.
ImPRessions - Crenshaw Communications
NOVEMBER 20, 2017
Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers. Make it horizontal.
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