Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Communications Conversations

DECEMBER 4, 2019

It’s full of data around topics like: comms single-biggest challenge; influencers sway over consumer spending decisions; and top social media channels used by comms teams. It’s time-consuming work. For people focused on media relations, what do you think they would say? Starting with Google!

Report 78

Report Employee Data Fashion 78

NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. Earlier this month ahead of New York fashion week, the New York Times reported that Prada would undergo sensitivity training as part of a settlement with the New York City Commission on Human Rights. To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. There will be a notable uptick in socially conscious marketing. Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

JUNE 6, 2020

That means riding the wave of memes and random topics that sustain social-media chatter, posting in the same formats as everyone else, often acting more like a friend than a company – even in times of tragedy.” How about now? Should brands show up and engage people about this issue? “…it Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers.

Examples 225

Examples Insurance Insurance Fashion 225

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

Insurance 99

Insurance Insurance Social Media Comparison 99

Mindful Marketing

DECEMBER 18, 2022

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.”

Advertising 86

Advertising Advertising Ethics Fashion 86

ImPRessions - Crenshaw Communications

JULY 12, 2017

When an issue fuels consumer anger or public debate, it should be avoided at all costs. Likeminded people live in tribes, separated by geography, social media circles, and traditional media consumption. A YouGov survey suggests that that when consumers drop a brand due to bad PR, as many as two-thirds never return to it.

Brand 174

Brand Branding Fashion Advertising 174

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Here are a few: • Be authentic. Be in it together. She wasn’t.

Communications 198

Communications Viral Fashion Public Affairs 198

Reputation Us

APRIL 22, 2020

This is essential in a world with almost three billion people active on social media channels. Your “relationships” can be laid bare in an instant, with a single consumer complaint threatening the core of your company or nonprofit’s reputation.

Publicity 97

Publicity Reputation Internal International 97

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers.

Examples 167

Examples Insurance Insurance Fashion 167

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

APRIL 13, 2021

In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion. You've got to consume their content,” advises Jason. “Do You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Do they do sponsored content? Is it good?

Marketing 89

Marketing Employee Local Community 89

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content. Man Repeller.

Video 54

Video Brand Branding Fashion 54

Melissa Agnes

MARCH 10, 2014

Monitoring all social media and being proactive. A4: PR pros help develop messaging w (semi)objective judgment, critical thinking, sound knowledge of media/consumer response trends #NYUPRSM — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. Companies should have a crisis plan, know who to talk to, what to say etc.

Twitter 212

Twitter Crisis Communications Crisis System 212

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. A fashion fiasco: Oh Polly’s competition for NHS workers. It was also picked up by the media. Of course, this was picked up by the press and spoken about on social media.

Crisis 71

Crisis Government Social Media Reputation 71

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. ” Yet the rebuttal was swiftly challenged by ProPublica, which produced evidence from McKinsey powerpoint presentations that was presumably obtained from employees. But there’s no excuse.

Real Estate 156

Real Estate Reputation System Sports 156

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. A fashion fiasco: Oh Polly’s competition for NHS workers. It was also picked up by the media. Of course, this was picked up by the press and spoken about on social media.

Crisis 62

Crisis Government Social Media Reputation 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Stories like that of the “world’s most expensive taco” crop up daily, and media never tire of them. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. What Is a Media List? Think of your media list as a living, breathing address book in the 21st century. How to Build a Media List.

Media 52

Media Newspapers Pitching Blogging 52

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story. 1: Target the media that matter. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Image: cvm | Shutterstock. When a conversation starts, following your guidelines is the key. The organization feels immune to crises.

Internal 133

Internal International Crisis Exercises 133

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers.

Examples 65

Examples Insurance Insurance Fashion 65

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Q4 enhances investor relations tools. Muck Racks new comms director.

Software 126

Software Case Study Advertising Advertising 126

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. If consumers forget what your logo looks like, your business may need better branding. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. Consider the triggers that she experienced after becoming aware of Birchbox: The boxes (and probably social posts, which Birchbox encourages) eventually triggered her to subscribe. Click here activate employees on social and facilitate word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Agency 54

Agency Creativity Hotels Social Media 54

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Let your hair down, be real; treat them as friends not consumers. However, when it comes to branding, the opposite may be true.

Brand 78

Brand Branding Customer Service Twitter 78

MaccaPR

OCTOBER 17, 2016

In a world where the average attention span of a consumer is less than that of a goldfish (8 seconds to 9, respectively), infographics have become an important tool to complement the long narrative reporting in a corporate sustainability report. Ensure that your key media contacts have access to the latest report. You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60