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The Risks of Brand Stances on Political Issues

PRSay

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Now, some Americans demand that organizations behave like activists.

Brand 145
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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

With some exceptions, public relations is best used to build visibility and shape reputation over time. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. There are also deep specialist expertise by PR function.

Nonprofit 271
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“Repulations”… A New Public Relations Paradigm

Reputation Us

Yes, it’s a new term we created to uniquely describe the public relations industry that combines reputation management and public relations together. At ReputationUs , we’ve decided to adopt this tongue-tripping term as an essential element to relationship enhancement and reputation management.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial.

Marketing 215
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Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

When an issue fuels consumer anger or public debate, it should be avoided at all costs. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions.

Brand 174
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3 surprising stats from PRWeek/Cision’s Global PR Report

Communications Conversations

It’s full of data around topics like: comms single-biggest challenge; influencers sway over consumer spending decisions; and top social media channels used by comms teams. The real solution, and what I assume the other 49% are doing, is the good, old-fashioned hard work for searching for these influencers themselves online.

Report 78
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The PR Losers Of 2019

ImPRessions - Crenshaw Communications

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.