Advertising Consumer Employee Fashion 
Mindful Marketing
DECEMBER 18, 2022
Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.
PRSay
MARCH 11, 2019
In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”
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ImPRessions - Crenshaw Communications
MARCH 19, 2019
It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. It can and should work in both directions.
Sword and the Script
DECEMBER 21, 2021
Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The first is the tight market for talent.
ImPRessions - Crenshaw Communications
JULY 12, 2017
When an issue fuels consumer anger or public debate, it should be avoided at all costs. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. The common public relations wisdom about brands and politics is that they don’t mix.
The Proactive Report
JUNE 18, 2021
In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Start with employees, financial institutions, local government, and so on. Video has increasingly informed consumer decisions and connects businesses with their audiences.
Sword and the Script
JUNE 6, 2020
Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. But brands that borrow heavily from black culture and target black consumers have a responsibility, she said, to push for change, often by bringing more black employees into their ranks.” The case for speaking out. Aina: “…Ms.
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