Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. local time. Why should they pay attention? Consider when to email your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. What better audience to capture?

Trends 319

Trends Content Marketing Brand Branding 319

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media.

Blogging 215

Blogging Company Engineering Airlines 215

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media. Example: “Chicken. Sandwich.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. While keeping that in mind, in actuality, there are not that many differences.

Communications 253

Communications Data Local Survey 253

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88

Agency Energy Crisis Management Industry 88

Prakkypedia

NOVEMBER 5, 2017

Download This Show. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. I enjoy listening via podcast, and find that host Marc Fennell occasionally has mainstream media guests. Media Watch, ABC TV.

Media 76

Media Journalism Radio Print 76

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Broadcast: Increased Collaboration Between Campus and Local Media. but “ How should I reach young adults?”.

Radio 69

Radio Newspapers Print Media 69

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 52

Mobile Media Newspapers Local 52

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. We took a picture and it was featured prominently in our holiday letter than year.

Insurance 71

Insurance Insurance Healthcare Technology 71

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media.

Blogging 77

Blogging Company Engineering Airlines 77

The Hoffman Agency

JULY 18, 2023

Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with. If available, the attendee media list from the previous year can also be a way to check-in with people to see if they’ll be attending the upcoming one as well.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using.

Education 84

Education Resources Internal International 84

PR Fuel

NOVEMBER 28, 2020

What Is a Media List? Think of your media list as a living, breathing address book in the 21st century. Basically, it includes the names and contact information of reporters, bloggers, and social media influencers who can help get your brand the coverage it deserves. The more specific the media list, the better.

Media 52

Media Newspapers Pitching Blogging 52

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

Cision

DECEMBER 2, 2016

Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders. What do you see as the biggest PR challenges facing brands today?

Film 120

Film Creativity Brand Branding 120

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. 10 Vicious cycle of news Live images and streaming media are heightening our sensitivity to news. I’m a big fan of her work.

Report 81

Report YouTube Privacy Web 81

NewsWhip

FEBRUARY 26, 2021

That was very much a part of the rise of social media, as not just an information source, as a way of people to connect with each other. Trust in both traditional and social media has gone down. By the way, the full report that we’re going through can all be downloaded directly from Edelman.

Brand 78

Brand Branding Media Government 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. 73% of consumers say they are more likely to buy a product after trying it. Hand Out Product Samples.

Small Business 40

Small Business Marketing Local Nonprofit 40

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Get local: Most of the media outlets you reach out to are focused on a specific audience. This helps with both verification and reader engagement.

Media Relations 40

Media Relations Media Local Healthcare 40

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. Download your HubSpot Activation GamePlan here. At the top of the list?

How To 97

How To Knowledge Base Survey Technology 97

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. you may want to give Xero a try. Do you love tools, too?

Tools 78

Tools eBook Print System 78

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Get our brand on TV? I’ll be the hero of the organization!

Communications 40

Communications Tools Analytics Television 40

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

APRIL 6, 2016

For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines.

Pitching 40

Pitching Media Radio Print 40

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it.

Web 40

Web Pitching Local Report 40