Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. local time. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Why should they pay attention? Consider when to email your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. While keeping that in mind, in actuality, there are not that many differences.

Communications 253

Communications Data Local Survey 253

Prakkypedia

NOVEMBER 5, 2017

Download This Show. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Producer Olivia Rosenman is a regular on Download This Show. This is “journalists talking journalism”. Mumbrella. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Shift Communications

JANUARY 3, 2017

Their content is often featured on NPR and their local radio affiliates. Our client expected a broadcast hit of this caliber to have massive impact – from increasing downloads of their app, to upping traffic to their site. The audience for Marketplace Tech is more broad and consumer-centric. Right Message.

Media 104

Media Training Technology Consumer 104

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. How has the PR industry changed in relation to travel companies over the years? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

JUNE 30, 2016

Broadcast: Increased Collaboration Between Campus and Local Media. It covers local news stories stretching across 55 counties in 4 states, in addition to content for students. Students use their newspapers for more than just campus news; they use it to make purchasing decisions (33%) and to find coupons and promo codes (more than 50%).

Radio 69

Radio Newspapers Print Media 69

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Download our free Path to PR Agency Leadership tip sheet. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

The Hoffman Agency

JULY 18, 2023

Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with. And make sure to download and use the event app well in advance. I’ll always say, where possible, try setting up meetings in advance.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. What is the Impact of Social Media on Public Relations? Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 71

Insurance Insurance Healthcare Technology 71

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. Download the event app if available and evaluate different sessions or speakers you want to see and register (if possible). Who: Various leaders or members of local American Advertising Federation (AAF) chapters.

Conference 62

Conference Marketing Local Advertising 62

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Meeker is a founder of Bond Capital and a former Kleiner Perkins partner. She’s been producing her annual report since 1995.

Report 81

Report YouTube Privacy Web 81

Beyond PR

APRIL 7, 2016

All around the world, content consumers are bombarded with ads, shared stories, social posts, and more. When deciding on which countries you want to reach, start with your known markets – countries that house a local office or are major players in your industry (green technology in China, energy in Canada/South America, etc.).

Local 40

Local Internal International Energy 40

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Beyond PR

MAY 10, 2016

How much “local flair” should I include? In some cases, you’ll want to localize your press release by speaking to the needs or cultural identity of a particular city or region. There will be times, though, where “local flair” can do more harm than good. Am I writing this in the language my audience speaks?

Writing 40

Writing Local Exercises Internal 40

Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

Media Relations 40

Media Relations Media Local Healthcare 40

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? It can be difficult – and time-consuming – to keep up with everything that’s needed for a successful media relations strategy.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

MAY 23, 2018

Today it’s much reduced like local media itself, reflecting changing consumer habits. Modernisation Ten years ago regional media relations was a strong area of business for a PR agency or national or regional organisation. Progressive practitioners have reskilled and turned their attention to owned and social media.

Analysis 60

Analysis Technology Tools Exercises 60

PR Fuel

JULY 24, 2018

If you were just Chris Consumer would you think what you have to say is interesting? You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. The key is to take an “outside in” perspective.

Pitching 40

Pitching Media Small Business Writing 40

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments. Get our brand on TV? See our name splashed across a popular news segment?

Communications 40

Communications Tools Analytics Television 40

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. Consumers don’t just want to hear from a company, no matter how much they trust the brand.

Corporate 0

Corporate Agency System Meeting 0

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). A CTA button funnels visitors to a landing page with a strategic offering or download. Download a sample vertical lead generation campaign here to see how we do it at PR 20/20. Consumers can ask questions without leaving your site and with minimal effort.

Marketing 40

Marketing Tools Data Report 40

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Sending a press release over the wire can accomplish just that.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. 11% “local or national professional trade associations.”. 11% “local or national professional trade associations.”. Registration is required to download the full report: The 2021 Buyer Preferences Study: Reconnecting with Buyers. click image for higher resolution).

B2B 100

B2B Trade Shows Survey Study 100

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Download our guide Maximizing Your Budget with Media Tours and learn how to get started.

Media 120

Media Television Pharmaceuticals Radio 120

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Audiences took full advantage of the wealth of local, national and international theatre and dance.” You can also check out the dedicated Twitter hashtag or download the free festival app.

Community 40

Community Print Twitter Creativity 40

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Download our complete webinar white paper today. CHALLENGE: Lack of resources.

Local 82

Local Storytelling Infographics Resources 82

PR Conversations

AUGUST 18, 2011

Marketers look to champion consumers…to tell their companies’ stories. I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Narrative that is easily relatable to the consumer.”

Storytelling 131

Storytelling Communications Survey Case Study 131

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105