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Infographic: Before Institutional Investors Buy, Do They Visit IR Websites?

Cision

Only to download specific materials i.e. annual report. This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer. But what about unknown institutional investors? What is their relationship with your IR website?

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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Understand How Podcasts are Consumed Differently Than Other Content.

Company 113
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Social Media Marketing for Complete Beginners

ReimaginePR

Here’s a handy social media marketing checklist. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel.

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Why PR and Marketing Must Give Audiences New Kinds of Content

Beyond PR

People are consuming content in various ways these days. Yet, in a world where people are consuming all sorts of different media, public relations and communications professionals continue sending out traditional press releases and text emails to the writers, bloggers and influencers they’re trying to reach. Make Use of Metrics.