Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. As technology offerings continue to advance, consumers expectations will also evolve. Read the full-length white paper or check out the infographic below!

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. I like to see things like case studies and infographics freely accessible. Things that are plentiful are free and people will value it more if it’s harder to get.

B2B 118

B2B Mobile Content Marketing SEO 118

The Proactive Report

AUGUST 5, 2016

LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. And Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

MAY 12, 2017

Only to download specific materials i.e. annual report. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. But what about unknown institutional investors? What is their relationship with your IR website? Question 4 coming soon.

Infographics 149

Infographics Comparison Retail Study 149

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

PR 20/20

MAY 16, 2023

How do they consume information? Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. It operates directly in your web browser, so you don’t need to download any software. That’s why building a tool kit is essential. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. It operates directly in your web browser, so you don’t need to download any software. That’s why building a tool kit is essential. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. It operates directly in your web browser, so you don’t need to download any software. That’s why building a tool kit is essential. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. Download our complete webinar white paper today. GOAL: Generate a compelling story that brings new audiences along for the journey . Amplify your news across social channels.

Local 74

Local Storytelling Infographics Resources 74

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. Make or buy?

Local 89

Local SEO Engineering Web 89

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While many of us view BuzzFeed as the ultimate source to waste time on a Friday afternoon or post lunch, the media company has undeniably changed the way our audiences consume information.

eBook 48

eBook Infographics Survey How To 48

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Then, fulfill that promise in your content. Avoid jargon : speak directly and authentically.

Blogging 77

Blogging Company Engineering Airlines 77

Presspage

JUNE 27, 2017

The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.

Social Media 96

Social Media Infographics YouTube Strategy 96

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Encourage more prospects to download content such as a white paper, e-book or infographic. All I cared about was – did someone, anyone, absorb our client’s content.

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 79

Writing How To Infographics Pinterest 79

Presspage

AUGUST 15, 2017

The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. Download our latest eBook! Technology is changing the world, and the world of PR is no exception.

Technology 115

Technology Big Data Video Data 115

Communications Conversations

APRIL 4, 2016

They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). In this case (see below), it’s a more consumer-facing post about how folks can help in the fight against hunger (which Walmart is supporting). Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint. 550+ Royalty-Free Stock Photos You Can Download Now. 35 of the Best Free Fonts You Should Download.

Resources 40

Resources Marketing Pinterest eBook 40

Presspage

JULY 5, 2017

With the majority of people preferring visual content, don’t miss out on using images, infographics and video. Do you group this information online, or do you offer ways to consume content that is related to one subject only? Most educational organizations have different departments covering different subjects.

Education 84

Education Resources Internal International 84

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

FEBRUARY 26, 2019

Use the data to create assets like blog posts, infographics, charts – anything that’s both easily consumable, shareable, and informative to the client audience and journalists. Share as a free download or create visual assets to share elements of the items. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. Using the consumer insights referenced above, plan out a lifecycle for your campaigns. Or take the most important statistics from your research to build an infographic. Download How Buyer 2.0 What value do you provide?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

JUNE 2, 2016

An embedded video or infographic may require more effort, but showing your story with multimedia can be much more straight-forward and effective than text-only content. Boost your earned media potential by making your content easy to find, consume and share.

Writing 40

Writing Strategy Travel Infographics 40

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

DECEMBER 29, 2022

You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Launch your promotion and distribution plans. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

ISEBOX

FEBRUARY 26, 2016

That sounds easy enough, but, when you have a multitude of internal stakeholders, dozens of large files (too big for email), hundreds of media contacts and thousands of readers, this portion of the “launch” can be daunting, and time consuming. Legacy Digital Distribution: Time Consuming and Costly. Ready to launch? Click a button.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Which podcast episodes have the most downloads? For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today. consumers are choosing to tune in.

eBook 129

eBook YouTube Video Social Media 129

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 75

Measurement How To B2C Infographics 75

ReimaginePR

AUGUST 29, 2016

Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. Don’t forget to download this handy social media marketing checklist. Research shows that familiarity with your brand caused by repeated exposure can build trust. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

MAY 15, 2018

People are consuming content in various ways these days. Yet, in a world where people are consuming all sorts of different media, public relations and communications professionals continue sending out traditional press releases and text emails to the writers, bloggers and influencers they’re trying to reach. Make Use of Metrics.

Marketing 49

Marketing Infographics Video Consumer 49