Infographic: Holiday video marketing tips

PR Daily

With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. 1 most successful tactic when marketing for the holiday season.

Infographics: State of mobile marketing in 2020

PR Daily

Today, if you aren’t reaching consumers on their mobile devices, you are missing a key opportunity to make your case to a tuned-in audience. This infographic from AppAnnie shares bold stats about how mobile functionality is driving digital marketing this year.

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Infographic: How to use emoji in your marketing messages

PR Daily

When is an emoji acceptable in marketing writing? If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages.

Infographic: 10 ideas for stellar marketing videos

PR Daily

Content marketing can be expensive, and your strategy won’t see immediate returns. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started.

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. Be prepared to field questions, concerns and criticism from your consumers.

Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. Top stats from the infographic include: Facebook ranks as the No.

Infographic: Why marketing automation is an essential investment

PR Daily

Marketers work extremely hard to scratch out a few extra leads, grab page views and ultimately bring in more business and trade. As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help.

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success.

Infographic: The benefits of purpose-driven marketing

PR Daily

Here’s why the marketing tactic can be beneficial for organizations. The guide also asserts that it offers a great opportunity to boost brand reputation and trust in a time when consumer trust is dropping. Infographics Marketing marketing infographic

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.

Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers.

Infographic: 10 ways tech is transforming digital marketing

PR Daily

Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire. However, many marketers struggle to keep up with the these innovative tactics.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Align your goals with consumer needs.

Infographic: Why mobile is essential for marketers

PR Daily

If your marketing efforts aren’t tailored for mobile devices, you’re missing out. Not only is mobile where consumers spend a majority of their time searching , approximately 40 percent only use smartphones to scroll the digital landscape, according to an infographic from Go-Gulf.

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Infographic: Important retargeting statistics you should know

PR Daily

According to an infographic from Digital Marketing Jobs , the global average for shopping cart abandonment is higher than 77%. With retargeting, digital marketers can get their content in front of likely consumers and keep making the case for their product or service.

Infographic: What marketers should know about voice search

PR Daily

The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening. If marketers aren’t adapting their tactics to please these digital assistants, they risk missing out on a large market of potential customers.

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

What are the best tools available for marketers on social media? With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy.

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. Content marketing can feel like magic , but in reality, it takes a deep understanding of how each of your tactics works—not to mention a solid plan for putting those tactics together. Check out this infographic.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Backlinks are essential in digital marketing campaigns: The more backlinks you generate, the higher your website will rank on Google. Infographics are one of the best tools for backlink generation.

Infographic: Why email shouldn’t be ignored

PR Daily

Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. This infographic from Time to Reply offers insights how email can still work for your organization. Email Infographics Marketing

Infographic: Top graphic design trends

PR Daily

With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out.

Infographic: How to design infographics that attract new customers

PR Daily

Infographics do more than make overwhelming data more palatable. These popular visuals make the rounds on digital channels, and you can showcase your organization as an industry leader and build trust with readers by creating content that addresses consumers’ issues or concerns.

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news.

Infographic: How to capture the Gen Z demographic

PR Daily

These young consumers are becoming ever more influential. For companies looking into the future, pulling in young consumers is essential. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic.

Infographic: Trends that are shaping the social media landscape

PR Daily

Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Tap into dedicated consumers in niche groups.

Infographic: The future of marketing in 2019

PR Daily

The marketing landscape is constantly changing, and what worked in the past might not result in repeat success. Wise marketers won’t rest on their laurels and instead should refresh their strategies to align with current and future marketing tactics and best practices.

Infographic: The formula for a perfect explainer video

PR Daily

Often, a business or service exists to fill a specific consumer need. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

Infographic: 8 writing tips to make you more efficient

PR Daily

Writing can be time-consuming. This infographic from GrammarCheck offers eight tips to help you eliminate inefficiency from your writing process. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Infographic: 8 tips for better customer service on social media

PR Daily

How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Study: What content do industry leaders consume?

PR Daily

Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. About half (49 percent) say they prefer news alerts, and 44 percent say they want to see infographics.

Infographic: What can help your content sizzle this year?

PR Daily

This guide shares more content marketing trends for 2019. It’s past time take stock of your content marketing efforts. Most consumers don’t even mind marketing content, as long as it provides value. The post Infographic: What can help your content sizzle this year?

Infographic: 21 writing tips to add juice to your content

PR Daily

Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share.

How to use consumer insight to hone content marketing efforts

PR Daily

If your audience can’t get enough of your infographics that give a specific number of tips and takeaways and you find that they’re widely shared, you might want to create more. For example, 47 percent of consumers expect web pages to load in two seconds or less.

Infographic: 5 go-to formats for your visual content

PR Daily

That’s one of the top-line facts that an infographic from Whisk Data uses to highlight the importance of visual components in your content marketing. To make your case, use one or more of the five tactics laid out in this infographic. Infographics.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

Infographic: The psychology behind online shopping

PR Daily

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. What factors drive a consumer to choose your product or service out of the crowded online marketplace? Savvy marketers look for any competitive advantage. That means knowing the customer journey inside and out and understanding consumers’ needs and preferences.

Infographic: What communicators should know about fonts

PR Daily

Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind. Understanding the “why” and “how” behind fonts is an important lesson for marketers and PR pros. What’s the difference between a font and a typeface?

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand. Infographics Marketing PR Social Media

Infographic: Where to start with your social media call to action

PR Daily

Every time you post to an online platform, you hope to elicit a positive response from consumers. This infographic from Dog-Eared Social offers some helpful starting points to shape your CTA to persuade customers to take the action you want.