Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle.

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Infographic: Content marketing tips for 2020 and beyond

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FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. This infographic from Grazitti Interactive shares some tips on how your content can cut through the noise and play an active role in the current crisis. With consumers at home, you’ll want to add some shoppable posts. With the wealth of consumer data available to you, make sure you are reaching the right consumer with the right message at the right time. Content Marketing Infographics

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Infographic: Holiday video marketing tips

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With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. This infographic from Animoto offers tips and trends for marketers looking to use video to boost sales for the holidays. 1 most successful tactic when marketing for the holiday season. Consumers say video is most helpful when trying to learn about products.

Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads. Top stats from the infographic include: Facebook ranks as the No.

Infographic: 10 ideas for stellar marketing videos

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Content marketing can be expensive, and your strategy won’t see immediate returns. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started. Educate your consumer base with an on-camera tutorial. To see the different kinds of videos that could benefit your organization, consult the full infographic.

Infographic: How content marketing builds trust and brand loyalty

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Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Content marketing is a costly, long-term investment—and getting leaders who are focused on short-term gains to buy in can be an uphill slog. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Content Marketing Infographics Marketing content marketing infographic

Infographic: 7 essential digital marketing trends

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Consumers are constantly bombarded with online messaging and advertising. The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success. As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions.

Infographic: Why marketing automation is an essential investment

PR Daily

Marketers work extremely hard to scratch out a few extra leads, grab page views and ultimately bring in more business and trade. As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. That’s why marketing automation is gaining significant traction.

Infographic: How to use emoji in your marketing messages

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When is an emoji acceptable in marketing writing? If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages. To learn more about how to use emoji to reach your target audience, read the full infographic. The post Infographic: How to use emoji in your marketing messages appeared first on PR Daily.

Infographic: Do’s and don’ts for social media marketers

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This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. Be prepared to field questions, concerns and criticism from your consumers. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Reaching out through your preferred platforms comes with plenty of risks.

Infographics: State of mobile marketing in 2020

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Today, if you aren’t reaching consumers on their mobile devices, you are missing a key opportunity to make your case to a tuned-in audience. This infographic from AppAnnie shares bold stats about how mobile functionality is driving digital marketing this year. Consumers are seeking out new apps with record-breaking download numbers. To learn more, read the full infographic. The post Infographics: State of mobile marketing in 2020 appeared first on PR Daily.

Infographic: The 5 P’s of social media marketing

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Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. As consumers have become more wary of marketing messages and overall public trust has dropped, marketers have to be clever to see wins on social media.

Infographic: 10 ways tech is transforming digital marketing

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Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire. Tools such as voice assistants and artificial intelligence are making digital marketers’ lives easier and helping create more targeted campaigns and ads. However, many marketers struggle to keep up with the these innovative tactics. Marketing digital marketing marketing infographic

Infographic: Why mobile is essential for marketers

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If your marketing efforts aren’t tailored for mobile devices, you’re missing out. Not only is mobile where consumers spend a majority of their time searching , approximately 40 percent only use smartphones to scroll the digital landscape, according to an infographic from Go-Gulf. People are glued to their devices, which means marketers and brand managers have to think about the small screen. Marketing digital marketing

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Infographic: Important retargeting statistics you should know

PR Daily

According to an infographic from Digital Marketing Jobs , the global average for shopping cart abandonment is higher than 77%. With retargeting, digital marketers can get their content in front of likely consumers and keep making the case for their product or service. The infographic offers key stats on retargeting, including: Some 78% of consumers believe personally appropriate content from a brand enhances purchase intent.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch. Content marketing can have an immediate effect, as well.

Infographic: What marketers should know about voice search

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The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening. If marketers aren’t adapting their tactics to please these digital assistants, they risk missing out on a large market of potential customers. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. It also shares statistics detailing the importance of voice-driven searches to marketers.

Infographic: Top graphic design trends

PR Daily

With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic. The post Infographic: Top graphic design trends appeared first on PR Daily.

Infographic: How to design infographics that attract new customers

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Infographics do more than make overwhelming data more palatable. These popular visuals make the rounds on digital channels, and you can showcase your organization as an industry leader and build trust with readers by creating content that addresses consumers’ issues or concerns. This infographic from Spiralytics offers guidance for creating, distributing and repurposing infographics to maximize its marketing benefits.

Infographic: Trends that are shaping the social media landscape

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Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. Online channels are fickle beasts and continually introduce updates , as well as changes to their algorithms , which makes it difficult to nail down a digital marketing strategy the appeases these powerful platforms. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Infographic: The psychology behind online shopping

PR Daily

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. What factors drive a consumer to choose your product or service out of the crowded online marketplace? Savvy marketers look for any competitive advantage. That means knowing the customer journey inside and out and understanding consumers’ needs and preferences.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more. Align your goals with consumer needs. Americans over the age of 50 are the 111 million consumers who spend $7.6

Infographic: How to create content that will last

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It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

Infographic: The future of marketing in 2019

PR Daily

The marketing landscape is constantly changing, and what worked in the past might not result in repeat success. Wise marketers won’t rest on their laurels and instead should refresh their strategies to align with current and future marketing tactics and best practices. Digital PR and Marketing Award s. Putting consumers at the heart of your efforts and focusing on technology and data (both analysis and security) are a few common themes among respondents.

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic. The post Infographic: How much time we spend on social media appeared first on PR Daily.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Backlinks are essential in digital marketing campaigns: The more backlinks you generate, the higher your website will rank on Google. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. On the other hand, an experienced agency will produce a more informative and polished infographic.

Infographic: The formula for a perfect explainer video

PR Daily

Often, a business or service exists to fill a specific consumer need. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

Infographic: What can help your content sizzle this year?

PR Daily

This guide shares more content marketing trends for 2019. It’s past time take stock of your content marketing efforts. Most consumers don’t even mind marketing content, as long as it provides value. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Three Girls Media provides the strategies and tactics that will help your content sing in 2019 in this infographic. The post Infographic: What can help your content sizzle this year?

Infographic: 21 writing tips to add juice to your content

PR Daily

Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share. This infographic from Manage Inbound offers 21 tips on improving your owned media so readers will click on and share your insights.

Infographic: Why email shouldn’t be ignored

PR Daily

Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. This infographic from Time to Reply offers insights how email can still work for your organization. To learn more about how to make email work for your organization, read the full infographic. The post Infographic: Why email shouldn’t be ignored appeared first on PR Daily. Email Infographics Marketing

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. Sure, we've all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals. Check out this infographic. a content marketing agency.

Infographic: How to capture the Gen Z demographic

PR Daily

These young consumers are becoming ever more influential. For companies looking into the future, pulling in young consumers is essential. If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. Here are tips for how to earn their attention and loyalty.

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

What are the best tools available for marketers on social media? With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy. They compiled some topline stats into this handy infographic. Insights include: In a survey, 73% of marketers say they have uploaded two or more videos to YouTube in the last month.

Infographic: 8 tips for better customer service on social media

PR Daily

How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional. PR pros might not want to think that customer service falls within their sphere—but taking care of consumers online is a huge part of protecting your reputation. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ]. Infographics Social Media

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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Infographic: What communicators should know about fonts

PR Daily

Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind. Understanding the “why” and “how” behind fonts is an important lesson for marketers and PR pros. This infographic offers all the different attributes of a font and what designers and writers should know about each of them. To learn more about how fonts and typeface influence your brand and content, consult the full infographic.

Infographic: Statistics to drive your 2019 email marketing efforts

PR Daily

Does email marketing still pack enough punch to warrant the effort? According to an infographic. However, as wonderful as email marketing is for converting customers, it can be equally detrimental if the content is not beneficial to readers. Sixty-six percent of consumers will unsubscribe if the content doesn’t pertain to them. For more statistics to consider when planning your 2019 email marketing strategy, see the full infographic below

Infographic: Where to start with your social media call to action

PR Daily

Every time you post to an online platform, you hope to elicit a positive response from consumers. This infographic from Dog-Eared Social offers some helpful starting points to shape your CTA to persuade customers to take the action you want. To see the full list, consult the infographic. The post Infographic: Where to start with your social media call to action appeared first on PR Daily.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product.

Infographic: How to craft captivating online content

PR Daily

As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online. Read the full infographic to uncover all the nips and tucks that writers can use to make their content stick in readers’ minds.