MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Social media plugins help people who like your content to share it with their networks and improve your page’s presence. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Infographics demonstrate your brand’s expertise in your industry. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. The illusion of scarcity. Blocking the competition.

B2B 118

B2B Mobile Content Marketing SEO 118

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. As technology offerings continue to advance, consumers expectations will also evolve. million people traveling daily.

Travel 120

Travel Technology Airlines Wireless 120

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MAY 16, 2023

How do they consume information? With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. It also misses the point. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

Presspage

JUNE 27, 2017

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide.

Social Media 96

Social Media Infographics YouTube Strategy 96

Beyond PR

MAY 15, 2018

People are consuming content in various ways these days. In some cases, it seems as if the article is accompanying these other media assets, and there can often be no story, in the traditional sense, at all. It can be expensive and time-consuming to create videos, podcasts or infographics. Watch this short video at lunch.

Marketing 49

Marketing Infographics Video Consumer 49

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Then, fulfill that promise in your content.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Presspage

JULY 5, 2017

Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. Social media posting can be automated, for example, and sending out newsletters with the latests posts to the sub-site of a department can also be done automatically.

Education 84

Education Resources Internal International 84

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. A white paper can easily be split up into blog articles and social media posts to give it more momentum. Using the consumer insights referenced above, plan out a lifecycle for your campaigns. Download How Buyer 2.0

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. While its 126-page report, is comprehensive as a downloadable PDF, it’s also available in an interactive format and in an archives database for those who want to dig deeper.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

SEPTEMBER 29, 2016

Social media posts, live streaming events, influencer interviews, and interactive online tools are just a few of the tactics candidates are using to connect with voters – all tactics that your organization can use to jump into the election news cycle. Combine your data in an infographic so that it’s easier to consume.

Film 40

Film Infographics Social Media Twitter 40

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” or “You need this!” Creating content isn’t about spamming your customers.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Additionally, many media outlets and websites need to include multimedia in their content. Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”.

Agency 40

Agency Real Estate Film Video 40

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it.

Web 40

Web Pitching Local Report 40

The Proactive Report

DECEMBER 24, 2014

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. percent download and use apps.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

AUGUST 5, 2016

adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. Who Reads News on Social. Although there is some cross-over, each social site appeals to a somewhat different group. LinkedIn news consumers are more likely to be high earners and college educated.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Which podcast episodes have the most downloads? Blog posts into social media content.

eBook 129

eBook YouTube Video Social Media 129

Waxing UnLyrical

AUGUST 30, 2018

Think about it: You need an email account to communicate, download an app, register for social media accounts – the list goes on and on. Email trumps social. Email isn’t the only promotional tool for content marketers; social media is another option. The modern newspaper. Streamlined personalization.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42