Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

ImPRessions - Crenshaw Communications

MAY 24, 2016

Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. Maintain a “living and breathing” messaging document. Here are our tips for perfecting your public relations messaging.

Interviews 136

Interviews B2B Pitching Company 136

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! The title was: By 2030 You Won’t Need a Driver’s License.

Automotive 85

Automotive Meeting Media Mobile 85

Practical Law Construction

DECEMBER 22, 2021

Even worse are those occasions when a witness has clearly not recently read any of the documents referred to in their statement and is, instead, intent on telling a different story. The statement should not quote copiously from documents or essentially be a narrative commentary of the documents.

Exercises 78

Exercises Analysis Resources Interviews 78

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. As time-consuming as it may seem, it might end up saving you some headaches down the line. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

JANUARY 5, 2021

It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. The company serves “28,000 customers” around the world. Check it out and see if you agree.

Pitching 150

Pitching YouTube Community Company 150

Landis PR

OCTOBER 2, 2023

This is a living document, so don’t forget to update prodigiously. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

Cision

NOVEMBER 30, 2017

Interviews. Word document? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website. Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. You fill out the questionnaire and you submit documentation to validate your answers.

Ethics 70

Ethics Training Financial Survey 70

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. It can also help you communicate your company values.

Writing 88

Writing How To Media Guidelines 88

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers.

Groups 55

Groups Meeting Transportation Media 55

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. Make that plan a flexible living document. Create a plan, not a plan for planning. Be truthful.

Financial 120

Financial Corporate B2B Film 120

Waxing UnLyrical

AUGUST 14, 2013

Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. Needless to say, this was a tedious and highly time-consuming process. What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents.

Big Data 81

Big Data Government Local Data 81

Mindful Marketing

JUNE 19, 2022

The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? Messaging: As suggested above, consumers have primary responsibility for controlling their product use. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Write Off Job Expenses. Negotiate Your Worth.

Print 71

Print Resources Technology Interviews 71

Cision

DECEMBER 12, 2016

In this interview, Jamilah discusses the most gratifying moments of the communications field, how members of the media can shape important conversations, and strategies to approach breaking news in an honest and insightful manner. Within a few years, it consumed me and I realized that I wanted to work in the media.

Social Media 120

Social Media Twitter Strategy Interviews 120

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. You fill out the questionnaire and you submit documentation to validate your answers.

Ethics 52

Ethics Training Financial Survey 52

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. Traditional rules no longer apply, so how can your brand gain the media’s attention? I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. As time-consuming as it may seem, it might end up saving you some headaches down the line. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. Now it’s AI at almost every interview. Having clear, transparent disclosure of the use of AI to create the content is helpful as a consumer of information, and as a content creator. Listen to the full interview, with bonus content, here.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. Detailed briefing here.

Data 87

Data Enterprise Survey Instagram 87

The Resolution Blog

FEBRUARY 25, 2019

We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. You can listen to the full interview with Iliyana on the PR Resolution Podcast here.

Measurement 120

Measurement Case Study Pitching Agency 120

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Can a ‘no office required’ approach really work for a PR practice? Everything.

Education 120

Education Measurement B2B Meeting 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Karen Freberg

MARCH 14, 2019

Documenting the journey on social media. Then, I started documenting and sharing my journey talking about each day and what were the major themes on each of my social media platforms. My sabbatical of course is longer than just a month, but the time I was able to spend down in both countries taught me a lot.

Social Media 51

Social Media Course Meeting Interviews 51

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”.

Study 61

Study Survey B2B Advertising 61

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Lead media release. Have an awesome video.

Media 120

Media Television Video Print 120

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The report documents how public service news audiences skew towards older people.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. The souvenir booklet - a 40-page document with a “Which Came First?”

Corporate 48

Corporate Examples Storytelling Brand 48