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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149
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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

The company is “moving away from document-based sentiment to sentence based sentiment. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. Detailed briefing here.

Data 88
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Why You Should Hire a Crisis Communications Agency?

Prohibition

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR will provide management advice.

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Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Evolution and History of Media Kits.

How To 176
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. The number “30” at the end of a press release is a traditional notation used to indicate the end of the document. The focus should be on newsworthy content that interests the media and your audience.