OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Read below for the entire interview with Megan: . This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Christine Connolly . Account Manager. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Netflix has created a world where consumers can get unlimited content with Hollywood-level productions values for only $15 a month. Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

MARCH 19, 2024

I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Why does this happen?

B2B 137

B2B Marketing eBook YouTube 137

ImPRessions - Crenshaw Communications

MAY 26, 2020

It consists of topical interviews and chats with a wide variety of guests. Episodes include interviews with retail and e-commerce leaders, deep dives into key topics, as well as any timely news. . Each week, it features an interview with an entrepreneur or executive in the retail or DTC space. The Modern Retail Podcast.

Retail 272

Retail Pinterest Interviews Trends 272

PRSay

APRIL 9, 2024

In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.” Human behavior contributes to misinformation,” he said.

Education 92

Education Resources Interviews Study 92

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack.

Agency 310

Agency B2B B2C Pitching 310

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Watch Chris Schermer’s video on LinkedIn, “Seven Ways B2B Marketers Are Responding to the CoronaCrisis” The post B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer appeared first on Maccabee Blog.

B2B 71

B2B Interviews Crisis Trade Shows 71

Axia PR

FEBRUARY 14, 2018

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece.

Interviews 48

Interviews Reputation Consumer Report 48

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. The project aimed to understand the impact of changing consumer behaviour on news publishers.

Study 111

Study Social Media Journalism Survey 111

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Key hyperlinks to the brand/product website. PS: you can recommend yourself too.

Pitching 64

Pitching Consumer How To Meeting 64

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023.

Technology 92

Technology Automotive Mobile Interviews 92

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 170

Content Marketing Brand Branding Marketing 170

ImPRessions - Crenshaw Communications

MAY 1, 2019

It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Brand Branding Employee 198

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

JULY 21, 2022

But note that most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 112

Mobile Technology Automotive Interviews 112

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. Their perspective was featured through an interview with Ad Age and coverage in The Current. Their insights were featured in respected publications like Digiday and The Drum.

Brand 323

Brand Branding eBook Advertising 323

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. As easy as it may sound, one of the best social media strategies for marketers is still simply listening to consumers.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. Spell it out. When pitching a producer, make the necessary segment points clear.

Local 323

Local Pitching Print Interviews 323

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem.

Pitching 193

Pitching B2B Examples Interviews 193

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings.

Automotive 91

Automotive Interviews Technology Mobile 91

5W PR

JULY 31, 2023

Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market. These sessions cover various topics like marketing strategies, retail trends, licensing, toy safety, manufacturing advancements, and consumer insights.

Internal 78

Internal International Retail Trade Shows 78

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

NewsWhip

NOVEMBER 15, 2022

Looking for your next role is time-consuming. We want to be clear and transparent through the steps of our interview process. Virtual Interview. What you can expect from us. It shouldn’t be frustrating as well. It may differ slightly from role to role but the framework will remain the same: 1. Application.

Interviews 78

Interviews Meeting Consumer 78

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61