PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.”

Education 94

Education Resources Interviews Study 94

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees!

Brand 215

Brand Branding Instagram Video 215

Cision

DECEMBER 10, 2015

Financial institutions and mortgage lenders have been gearing up for the biggest change to hit the mortgage lending industry in 40 years – the TILA-RESPA Integrated Disclosure rule from the Consumer Financial Protection Bureau. There will be consolidation of several documents, reducing the amount of paperwork. Less paperwork.

Financial 120

Financial Consumer Guidelines Reputation 120

Practical Law Construction

AUGUST 3, 2022

Where amendments are made to pleadings following completion of the disclosure in accordance with a Disclosure Review Document (DRD), parties need to be alive to whether an amendment to the DRD and any further court order are required. The latest time(s) for disclosing known adverse documents are those set out in paragraphs 9.1

Course 95

Course Examples Insurance Insurance 95

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible.

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

DECEMBER 20, 2023

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications. It helps keep you up to date on new trends and developments.

Publicity 165

Publicity Case Study Ethics Study 165

Agility PR Solutions

JANUARY 7, 2020

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Public trust in the press has been on the wane.

Media Relations 192

Media Relations Media Pitching Case Study 192

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. And if a client can’t act quickly on an agency request or recommendation, then they should empower the agency team to find a workaround. Don’t overuse email.

Agency 178

Agency How To Meeting Construction 178

Flack's Revenge

JUNE 25, 2019

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. You need AI and machine learning to turn this hot mess of documents, including poorly scanned documents, faxes, PDFs and handwriting, into actionable info in a cost-effective way.

Insurance 149

Insurance Insurance Meeting Technology 149

Stephen Waddington

JUNE 19, 2022

The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. Fatigue in news consumption COVID-19, the war in Ukraine and polarisation is leading consumers to disconnect from the news in many countries.

Report 122

Report Instagram Study Crisis 122

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

NewsWhip

MAY 6, 2022

May 3rd: SCOTUS plans to overturn Roe in leaked document. Last night, POLITICO published a report of a leaked document of a draft opinion from the Supreme Court that would overturn Roe vs. Wade in the US. This morning, energy company Shell announced profits had tripled at a time when consumer-side gas prices are surging.

Energy 78

Energy Report Government Twitter 78

Stephen Waddington

APRIL 21, 2021

The Communication Access Symbol with underpinning training and standards, was created for businesses, organisations and consumers by the Royal College of Speech and Language Therapists. This tool automatically reviews your document for any areas that may create an accessibility problem. there is an Accessibility Checker.

Guidelines 136

Guidelines Communications Tools Case Study 136

PRSay

OCTOBER 15, 2020

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. In different situations, people occupy both sides of the consumer/communicator divide. You can then offer more detailed documents to support those points.

Product Launch 164

Product Launch Radio Employee Consumer 164

ImPRessions - Crenshaw Communications

MAY 24, 2016

Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. Maintain a “living and breathing” messaging document. Here are our tips for perfecting your public relations messaging.

Interviews 136

Interviews B2B Pitching Company 136

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. Best-in-class content marketers (i.e., Read more here.

B2C 194

B2C Content Marketing Study Trends 194

Mindful Marketing

MARCH 26, 2023

Given that consumers are creatures of habit, constrained by switching costs, it’s often hard to persuade people to try a new product, especially when they’re satisfied with what they have. Marketers can target younger consumers for products, provided they’re properly informed and the products truly benefit them.

Sports 98

Sports Banking Education Course 98

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Given the documented power of visuals in the attention economy, it makes sense that data tables and infographics get shared and clicked more than plain text stories. The well- documented trend toward individualized marketing using the ABM model demands more tailored content. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. B2B companies in particular stand to gain from the right PR campaign, because B2B PR often involves vertical and trade press, which is easier to penetrate than mass media. But can a PR campaign pay for itself? More media, more money.

Study 234

Study SEO Course B2B 234

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. Document Everything. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

MARCH 30, 2020

Essentially, the PR plan is a document or a collection of documents that contain all of the strategies for any public relations activities. ? The PR professionals often talk about PR plans and PR campaigns – however, while the lines between the two terms may be blurry, there are some main elements that separate them.

Strategy 88

Strategy Social Media Measurement Publicity 88

Prohibition

AUGUST 24, 2023

The Importance of Food Safety in the Food Industry Food safety is paramount in the food industry, as it directly impacts the health and well-being of consumers. These concerns not only affect the end consumers but can also disrupt the entire food industry ecosystem. Another crucial aspect of building trust is transparent communication.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website. Make sure your lists and documentation are easily accessible to everyone in the shared resource. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 252

Brand Branding YouTube Social Media 252

5W PR

JULY 25, 2023

These product reviews and tastings help build credibility for the brand and create a sense of trust among consumers. Influencers can document the event through live videos, stories, and posts. That way they’re providing valuable insights into the flavor, quality, and overall experience of the snacks.

Brand 78

Brand Branding Creativity Storytelling 78

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We also know that Millennials ( and all consumers) prioritize experiences over things. We resolve to use the well-documented power of video to drive engagement and provoke emotions. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. Use targeted video.

Video 160

Video Banking Data Software 160

Practical Law Construction

DECEMBER 22, 2021

Even worse are those occasions when a witness has clearly not recently read any of the documents referred to in their statement and is, instead, intent on telling a different story. The statement should not quote copiously from documents or essentially be a narrative commentary of the documents.

Exercises 78

Exercises Analysis Resources Interviews 78

PRSay

JULY 10, 2020

Documenting our crisis-response actions and communications will help us evaluate what worked well and what did not. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience.

Crisis 170

Crisis Crisis Management Employee Retail 170

Landis PR

JUNE 26, 2023

AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. Just ask the NYC lawyer who made the mistake of using ChatGPT to file court documents! In my own test cases, ChatGPT has even fabricated events and sources.

Publicity 52

Publicity Training Data Tools 52

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

Advertising 87

Advertising Advertising Guidelines Video 87

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. Upload Sales Documents. You likely have a number of documents your sales team uses daily—terms and conditions, spec sheets, case studies, proposal templates, etc. At the top of the list?

How To 97

How To Knowledge Base Survey Technology 97