Remove Consumer Remove Data Remove Viral Remove Writing
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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. Their efforts have propelled merely popular stories into through-the-roof viral successes.

Viral 120
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This will reveal unmet customer needs.

Strategy 370
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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

There’s no doubt the way we consume stories has changed. Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. ” @lisakimmel.

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5 Elements That Should be in Every Consumer Product Pitch

OnePitch

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about. It’s not really me as much.”

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Whether or not you agree with PT Barnum’s “there’s no such thing as bad publicity” concept, it’s critical to have access to mentions and sentiment data. Consumers are attracted to making purchases from dependable brands.

Viral 70
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10 Research-Based Tips for Writing Better Content

Cision

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144
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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. So, instead of going to journalists with dull data, strengthen your piece with additional relevant statistics from a study. It’s as simple as that.

Pitching 164