Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Data backs it up. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Branding Brand Instagram 148

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. At least for now, Beyonce or Harry Styles won’t help you go viral. Posting consistently will also give you useful data on what works for your target audience and what doesn’t.

Branding 134

Branding Brand Instagram Video 134

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. Using Data. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis.

Viral 88

Viral Employee Small Business Data 88

5W PR

FEBRUARY 17, 2021

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. For today’s marketers, it’s figuring out what the next big consumer trend will be. They’re used to analyzing social media data and talking to customers. Is it Bernie Sanders’ mittens or something else yet unveiled?

Consumer 97

Consumer Trends Viral Survey 97

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales.

B2B 170

B2B Branding Brand Education 170

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Data and Insights. Most companies in the SaaS industry sit on a lot of data, whether it’s from developing a company’s solution, or simply user stats. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie. No category was left untouched. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men.

Brand 78

Brand Branding Data Viral 78

Presspage

AUGUST 24, 2023

Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. They needed a tool guaranteed to deliver. “.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. And we thought it would be interesting to put our own NewsWhip spin on it. It was later revealed that she safely made the journey to Poland. .

Facebook 138

Facebook Branding Brand Measurement 138

Beyond PR

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. ” @lisakimmel.

Storytelling 73

Storytelling Data Communications Technology 73

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.

Trends 62

Trends SEO Viral Social Media 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Social Media 126

Social Media Ethics Trends Viral 126

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Turn data into holiday fodder. But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral.

Local 120

Local Viral Survey Consumer 120

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Branding 62

Branding Brand Viral Fashion 62

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. according to a new 9,000-consumer study commissioned by RadiumOne: The Light and Dark of Social Sharing. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 115

Viral Marketing Web Case Study 115

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. According to recent data, the number of mobile searches have increased and toppled desktop searches. Historical AdWords account performance. AMP Listing.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Similarly, social media may not seem as though it is of great importance if your target audience is older, however Facebook and Pinterest are very popular amongst the older consumer.

Small Business 71

Small Business Advertising Advertising Social Media 71

Shift Communications

APRIL 11, 2018

On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users. Some options can include holding a press conference, setting up a media webcast, or creating a Twitter handle to respond to consumers.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

NewsWhip

DECEMBER 4, 2019

Fleishman Hillard’s TRUE Global Intelligence division unpacks crises and topical issues like inequality, climate change, and trade, all using hard, real-world data. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Company Size.

Analytics 78

Analytics Case Study Data Reputation 78

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. Practical Value.

Writing 144

Writing Study Viral Consumer 144

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Swap the Salt Campaign : The Boston Public Health Commission (BPHC) launched a new public health campaign called “Swap the Salt/ Déjà La Sal” in June, challenging residents to consume less sodium.

Healthcare 163

Healthcare Social Media Media Education 163

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. The PESO Model and a Data-Driven Approach to Communications. Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds.

Social Media 119

Social Media Conference Media Corporate 119

Buzzstream

APRIL 4, 2024

Combing through a list of ever-expanding search queries can be very time-consuming. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral. If you did pitch them and they covered it, let them know you are open to help with quotes or data requests.

Digital PR 62

Digital PR How To Media Google 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Solo PR Pro

JULY 3, 2019

When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

DECEMBER 13, 2019

According to data from Sprout Social the best times to post globally are: Best times to post to Facebook: Wednesday at 11 a.m. Consumers are savvier than ever before, and can see straight through an awkwardly placed piece of content or overly-commercial post. Best day: Wednesday is the best day to post on Facebook.

Facebook 62

Facebook Social Media Video Viral 62