PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Foster a company culture that prioritizes customer satisfaction. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. Influencer detection and customer relationship management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Vice President, Marketing Technology. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. Dentsu recently came out with a survey regarding consumers’ summer travel plans. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 88

Data Enterprise Survey Instagram 88

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. And if the 3,500 attendees of Content Marketing World are any indication, there was no lack of passion at this event.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. Doing these things are “time consuming” if you want to think that way. I took it as an elective.”

Education 150

Education Training Course Social Media 150

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Mindful Marketing

JUNE 14, 2019

” Frustration over similar experiences may lead to accusations of “ price discrimination ,” i.e., when a seller changes the price of the same product for different consumers. To a lesser extent, those selling hotel rooms and tickets to popular entertainment events have done the same.

Retail 55

Retail Consumer Software Web 55

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Consider the following guidelines for using social media in the event of a crisis: Assign roles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

DECEMBER 17, 2021

It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response. Information technology team. Public relations team. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Action: Read widely and consume a variety of media. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. A crisis, in relation to a business, is when an unexpected event occurs that could potentially have a negative effect on the business. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Bad Pitch Blog

JULY 14, 2009

and which tactics will deliver real value (Events? When that’s all done, take a quiet moment to consider language: Whether your company is dedicated to inventing new technology, developing new drugs, or saving the oceans of the world, chances are that you have an internal lexicon that might—or might not—be understood outside your walls.

Training 46

Training Groups Customer Service Television 46

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79