ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Reminders with Slackbot – Slack has built-in time-based reminders that can cue you to events on your calendar.

Mobile 310

Mobile Meeting Customer Service Survey 310

Stephen Waddington

APRIL 21, 2021

It covers content, media, influencers and events. Even those who have access to and use assistive technology encounter significant problems. The PRCA has published guidelines to help communicators improve the accessibility of their communication. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Bianchi Biz Blog

FEBRUARY 2, 2023

The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 80

Automotive Training Customer Service Data 80

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Below is the summary of news from the world of the PR technology vendors.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 154

Company Tools Technology Software 154

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 59

Conference Marketing Analytics Case Study 59

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Once you know who you need to communicate with in the event of a crisis, your next step is to figure out how to communicate with them efficiently and effectively.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. Influencer detection and customer relationship management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Shift Communications

MAY 22, 2017

A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Vice President, Marketing Technology. No other form of compensation was provided, and I was not required to create content from the event.

Publicity 166

Publicity Data Analytics Advertising 166

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Happy New Year! But let’s not be fooled.

Crisis 100

Crisis Exercises Customer Service Training 100

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Happy New Year! But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 40

Conference Marketing Analytics Case Study 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Emerging targeting technologies. At a certain point, most small businesses outgrow their first forays into public relations.

Company 136

Company Interviews Reputation Privacy 136

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 90

Data Enterprise Survey Instagram 90

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns).

Trends 57

Trends Marketing Software Video 57

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.” Can I high five that a million times? How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. And if the 3,500 attendees of Content Marketing World are any indication, there was no lack of passion at this event.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. If you're interested in all things meetings, events and destinations, check out IMEX America and follow the #IMEX15 conversation on twitter. Track: Technology / Social Media.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stuart Bruce

SEPTEMBER 30, 2014

Oliver Smith, technology, media and telecoms reporter, City AM. Whenever, I attend this type of event it’s usually 90% ‘affirmation’ to reassure myself that what I’m counselling clients is aligned with what other expert PR professionals are saying and 10% inspiration where you get an insight into a new idea.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. Edelboim has over 15 years of experience at the intersection of media and technology.

Data 70

Data Retail How To Sports 70

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services.

Trends 124

Trends SEO Leadership Print 124

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. A crisis, in relation to a business, is when an unexpected event occurs that could potentially have a negative effect on the business. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. Here’s how it works: Pre-event. Select a SMART goal.

Strategy 40

Strategy Marketing Internal International 40

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Stephen Waddington

DECEMBER 30, 2019

It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. In terms of the future, technologies that practitioners are seeking to develop skills include augmented and virtual reality (32%), voice/search apps (25%), and chatbots (24%). Media in pain 12.

Government 103

Government Education Print Ethics 103

Reputation Us

SEPTEMBER 7, 2016

The talking points were also distributed to employees at the branches and the call center so that they could field questions from members about the ATM skimming event. That’s what good customer service is,” Huey explained. “I People want to know. Perception is reality.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

David PR Group

FEBRUARY 18, 2016

Any employee or manager can address the customer experience by looking within their domain, whether it is sales, marketing, product development or front-line customer service. This can be done personally or with the help of other team members and customers. But, it can start with small steps.

Employee 40

Employee Measurement Meeting Customer Service 40