Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Mindful Marketing

JULY 17, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?

Tourism 115

Tourism Travel Nonprofit Banking 115

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. The technology in this story was a design application. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Stephen Waddington

JANUARY 11, 2021

Where I believe COVID will have a longer term impact will be in consumer behaviours. How and why consumers choose brands, products and services, and how they purchase from them. More consumers than ever before are conscious of saving money, and we’re seeing a large shift in their feelings towards travel.

Marketing 78

Marketing Training Pinterest Creativity 78

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . You’ve worked with some of the top travel and tourism brands. What are your secrets to success?

Television 120

Television Travel Tourism Pitching 120

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Konnect Agency

APRIL 6, 2021

Industries such as hospitality, travel, entertainment, and food service suffered greatly. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success.

Travel 52

Travel Film Guidelines Consumer 52

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. Being able to stay on top of how people consume information is critical to even making a small dent.”. When Graham joined Amazon Web Services in 2016, there were 10,000 employees.

Tourism 150

Tourism Employee Web Travel 150

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Setting up CES Venu.

Company 52

Company Technology Meeting Hotels 52

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. If I could go back in time, I would travel to … Ancient Rome.

Healthcare 266

Healthcare Analytics Agency Trends 266

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. Artificial intelligence will make public relations more creative, more enjoyable, and more impactful than ever – but we have to overcome our fears of the machines and embrace them as our companions on the journey to the future. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. It’s travel; only because I have a new little one at home.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Cision

NOVEMBER 10, 2015

They leveraged Donald to address voyage incidents, reinforce safety as the highest priority, discuss cruising as a great vacation and value, and discussed new business strategies to change how the world’s largest travel and leisure company operated. And with positive perception came increased sales.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 million people traveling daily. Want to learn how travel technology impacts your brand? No screen on the back.

Travel 120

Travel Technology Airlines Wireless 120

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. It’s really a new challenge for me.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Stay Up to Date with Technology. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 58

Leadership Social Media Creativity Ethics 58

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. Client: Rockport.

Print 60

Print Media Travel Wireless 60

PRSay

JULY 21, 2017

This involved building relationships with marketers, athletes, media, equipment manufacturers, the people running the sanctioning organizations and even individuals on the technology side of the sport. I learned more than I ever cared to about the viscosity of lane oil and its effect on the ball’s angle of impact. The work paid off.

Sports 123

Sports Agency Interviews Travel 123

Cision

AUGUST 9, 2016

Personal recommendations have always been the most reliable source of information for consumers. But I find enjoyment in testing new technologies and exploring new trends. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers. Be curious to keep ahead of your clients.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

The Hoffman Agency

JUNE 21, 2018

Luckily The Hoffman Agency thinks that this same approach is valuable and sent me off to Asia for two and a half months where I was able to learn about how our company operated in the APAC region, travel to different countries, as well as make new ties with my colleagues across the Pacific. Korean food is my new go-to food genre.

Travel 28

Travel Local Case Study Energy 28

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. Today we have a very interesting guest with us.

Newspapers 52

Newspapers Social Media Ethics Travel 52

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless.

Social Media 94

Social Media Marketing Media Storytelling 94

5W PR

NOVEMBER 21, 2023

Wolfram The Wolfram ChatGPT plugin is a technological powerhouse. Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. Kayak Travel enthusiasts can rejoice with the Kayak plugin, designed to facilitate flight and hotel bookings and provide travel recommendations.

Travel 78

Travel Hotels Infographics YouTube 78

5W PR

DECEMBER 7, 2019

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? The cups look like regular plastic cups, but the technology allows them to “communicate” with other cups they come into contact with, automatically sending out Facebook friend requests.

Brand 78

Brand Branding Creativity Consumer 78

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. These awards celebrate the very best in brand communications with an emphasis on creativity.

Instagram 120

Instagram Examples Brand Branding 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent. Wealth Management.

Financial 83

Financial Industry Report Insurance 83