Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

Deirdre Breakenridge

JANUARY 20, 2015

Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. We always have brand ambassadors that will educate the consumer. Visible is an all-digital brand.

Wireless 78

Wireless Consumer Creativity Marketing 78

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Digital technologies have disrupted both journalism and PR, in ways that often help us work together.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Especially for long-tail holidays like Thanksgiving and Christmas, it’s a bustling time for businesses, consumers, and the media.

Examples 293

Examples Consumer Software Analysis 293

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity B2B 353

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. From cameras to monitors, behind-the-scenes technology was front and center. They exist!

Trends 78

Trends Healthcare Technology Consumer 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

Agency 310

Agency B2B B2C Pitching 310

Agility PR Solutions

OCTOBER 26, 2022

New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact. As new technologies emerge, 61 percent of Gen Z agree that the development of immersive experiences in the metaverse will create jobs and boost economic activity.

Survey 86

Survey Technology Creativity Consumer 86

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 76

Creativity Product Launch Examples Energy 76

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

JULY 20, 2020

Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. It makes sense.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. But the AI technology is not just about automation.

Technology 141

Technology Crisis Management Social Media Training 141

5W PR

NOVEMBER 9, 2023

While AI has been a buzzword in the industry for several years, there is still a lack of clarity about how AI can be effectively applied, and who truly possesses the advanced ML technology versus those merely offering AI interfaces. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. )

System 78

System Technology Banking Community 78

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

PRSay

DECEMBER 18, 2023

“We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., Communicators have been slow to adopt artificial intelligence technology in their work, he said. Perry said. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

JANUARY 13, 2020

New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

Trends 122

Trends Creativity Corporate Technology 122

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. It already has, of course. Brands are already gearing up to use smart speakers for voice search optimization.

Google 186

Google Technology Course Creativity 186

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

Agility PR Solutions

NOVEMBER 18, 2018

There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. The world of content marketing is changing rapidly.

Content Marketing 140

Content Marketing Trends Marketing Creativity 140

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0