Stern + Associates

MAY 23, 2023

Explaining that choice serves two main cognitive functions – as the tool we use to create and the tool we use to pick and find – she points out that the exercise of picking and finding has become much more complex in the modern day, concluding that businesses may simply be offering too many choices to consumers.

How To 62

How To Creativity Exercises Tools 62

5W PR

JUNE 4, 2020

The shift in the kinds of content people are interested in consuming has coincided with a steep increase in the actual demand for YouTube content. Giving people what they want in a narrative or creative messaging means understanding that these appetites will shift and change over time, and sometimes very quickly.

YouTube 88

YouTube Examples Exercises Video 88

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Meetings are time-consuming, but there’s no better way to check for compatibility. No differentiation.

Agency 205

Agency Pitching Internal International 205

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Let’s face it, an agency search is arduous and time-consuming for both sides. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. But our list has more to do with ideas we feel will elevate the industry as a whole.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 85

Survey Marketing Exercises Study 85

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. According to consumer-insight researchers at Lucid Incorporated, every person recognizes he or she has it, but its meaning varies widely. A lawyer they interviewed saw his mountain-bike riding as highly creative because it gave him inspiration for his cases. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Gyms will need to find new and creative ways to build a community with their members.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Gyms will need to find new and creative ways to build a community with their members.

Retail 52

Retail Consumer Exercises Creativity 52

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. It’s that simple.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. It must be interesting, different, and creative. What has changed is how you do it.

B2C 157

B2C Study Exercises Sports 157

Marketwired

MARCH 8, 2016

.” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense. We like to have fun and work at the same time,” Corina says.

Internal 100

Internal International Exercises Tools 100

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute?

eBook 71

eBook Exercises Employee SEO 71

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. And remember—consumers are more informed than ever. Image: Roxanne Ready ( Creative Commons ). To reach them, speak their language. As is the case for social engagement on any network, be authentic and relevant. Let the image do most of the talking.

Pinterest 120

Pinterest Measurement Exercises Travel 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Action PR

SEPTEMBER 11, 2019

That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. It works because it’s a great way to show synergy between the brand, the chef’s creative direction and what both can offer audiences during this key calendar date. For example, we work closely with global group exercise provider, Les Mills.

How To 40

How To Exercises Newspapers Study 40

Solo PR Pro

JUNE 14, 2022

I learned a ton—there was no money, so I learned to be creative,” Jen explains. Work can easily consume every corner of your life, and that’s why Jen has made balance non-negotiable for herself. It seems like it’s just enough exercise for me to enjoy it and not hate it.”. Balancing it all. Sharing her knowledge.

Meeting 83

Meeting Radio Travel Television 83

PRSay

SEPTEMBER 15, 2017

Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives. Since all skills, crafts and abilities atrophy without exercise, it’s essential for people to maintain a high level of engagement in their work.

Financial 141

Financial Employee Leadership Training 141

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Where do you see the future of PR heading?

Agency 60

Agency Apparel Pitching Creativity 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

AUGUST 9, 2016

Personal recommendations have always been the most reliable source of information for consumers. It’s a fun exercise to then think of ways to connect your brands to emerging trends. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers.

Crisis 0

Crisis Reputation Study Trends 0

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. Campbell , Junya Ogura (Creative Commons). Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)?

Interviews 120

Interviews Comparison Video Exercises 120

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I’ve finally accepted the fact that there will always be something else I have to do, and rushing through certain tasks just to be able to move on to the next one is ineffective and ultimately more time-consuming.

eBook 60

eBook Creativity Agency Exercises 60

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Connect with her on LinkedIn.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. And that’s like sort of a good clarifying exercise to start. fake news, all that stuff notwithstanding — consumer trust in earned media remains very high.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

DECEMBER 18, 2019

The second part is different – but my goal here is to have students show the human side of their personal brand through video via social media – but also it will help them create content via video that first has to be written out, planned out, and edited to be consumed by audiences.

Social Media 52

Social Media Media Video Course 52

Masters in Communications

MAY 28, 2019

Your boss may not lessen your load, but they may have creative solutions to help you succeed. One significant way to reduce stress is to exercise. Caffeinated beverages can have a negative effect on your body and increase stress when consumed in large quantities. The same is true for academics.

Communications 49

Communications System Energy Study 49

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Jorg Pierach. A s Aren't Forever. Kelly Puspoki.

Travel 48

Travel Exercises Corporate Internal 48

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. it can exercise some control over who chooses to write about and how they portray the brand. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

OCTOBER 22, 2010

One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! Not that difficult, is it?

Measurement 60

Measurement Social Media Tourism Twitter 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe.

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 1, 2020

When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer. How valuable is it for a brand to become the thing the consumer wants to accomplish, feel, or create?

Brand 109

Brand Branding Publicity Consumer 109

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83