Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. It’s that simple.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Gyms will need to find new and creative ways to build a community with their members.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Gyms will need to find new and creative ways to build a community with their members.

Retail 52

Retail Consumer Exercises Creativity 52

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Cision

AUGUST 9, 2016

Personal recommendations have always been the most reliable source of information for consumers. But I find enjoyment in testing new technologies and exploring new trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends. Sometimes it’s a fit; many times not. Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Connect with her on LinkedIn.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. Q: New technology is constantly expanding, making podcasting more and more accessible. Campbell , Junya Ogura (Creative Commons).

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I’ve finally accepted the fact that there will always be something else I have to do, and rushing through certain tasks just to be able to move on to the next one is ineffective and ultimately more time-consuming.

eBook 60

eBook Creativity Agency Exercises 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Every year I read and write about dozens of reports on B2B marketing and PR.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. For me, the appeal of this podcast is the coverage of marketing technology (martech) by hosts John Wall and Christopher Penn.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

DECEMBER 6, 2016

Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing. This isn’t to say the technology won’t exist to do that.

Content Marketing 40

Content Marketing Marketing System Technology 40

ZudePR

JUNE 6, 2016

Daily intensive exercise. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

“PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. Trend 1: ESG. Trend 3: The Metaverse.

Trends 52

Trends Trade Shows Agency Communications 52

Prohibition

DECEMBER 17, 2021

Information technology team. Be flexible and creative. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand. In order for them to listen, you must take advantage of all available technologies for instantly transmitting the information.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Action: Learn about this technology.

Publicity 164

Publicity Ethics Data Community 164