PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Drones can be used to capture aerial footage for: Construction (planning, building or progress). Sweeping landscape shots.

Video 78

Video Trends Strategy Marketing 78

Presspage

JUNE 16, 2023

Additionally, AI algorithms can help streamline the process of constructing press releases. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

Financial 78

Financial System Ethics Data 78

Buzzstream

MARCH 7, 2024

Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach. Focus on keywords that users search for unique data or research to support their claims. For instance, consider the keyword “couples sleeping positions.”

System 62

System Google Policies Guidelines 62

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. But most journalists won’t accept a pitch just because they like you.

Agency 224

Agency Construction Fashion Pitching 224

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. Carol Blymire shared a thread on Twitter this week that trended. Carol says the story highlights a challenge of giving constructive criticism. It has also resulted in cooperation on many projects.

Construction 83

Construction Policies Print Software 83

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

Mindful Marketing

JANUARY 1, 2023

My grandfather, who had good carpentry skills, meticulously constructed a miniature neighborhood for the train that consisted of several small outbuildings and two larger houses. Barely beyond the Great Depression, the O-gauge model train was likely a very significant purchase for a coal miner and homemaker.

Apparel 73

Apparel Fashion Training Construction 73

Mindful Marketing

JANUARY 1, 2023

My grandfather, who had good carpentry skills, meticulously constructed a miniature neighborhood for the train that consisted of several small outbuildings and two larger houses. Barely beyond the Great Depression, the O-gauge model train was likely a very significant purchase for a coal miner and homemaker.

Apparel 65

Apparel Fashion Training Construction 65

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. Influencer marketing trend is one that has gained momentum in recent years. Get creative and get smart. These pieces all had a link to the website or the landing page.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JANUARY 30, 2019

Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool.

Pitching 48

Pitching Media Film Enterprise 48

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Try to identify any trends in the comments. Learn to recognize when it’s best to ignore their comments so you can focus time and energy on more constructive communication.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Stern + Associates

MAY 1, 2023

But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value. Of course, an organization’s story has to be based on something it’s actually doing; this is non-fiction, not fiction.

Strategy 93

Strategy Company Communications Insurance 93

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel?”

Survey 136

Survey How To Construction Data 136

Prohibition

OCTOBER 13, 2023

We’re back with another campaign round up to brighten your day, because these short days need a little sunshine in the form of well-constructed campaigns. We’re a big fan of when AirBnb gets creative and offers stays outside of the norm, and it’s even better when this taps into pop culture.

B2B 62

B2B B2C Instagram Construction 62

Waxing UnLyrical

DECEMBER 5, 2010

I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. Speaking of the trend towards abdication of personal responsibility (see #2) and a gimme gimme gimme mentality, this post was a breath of fresh air. Give a goat this Christmas , from Steff Metal.

Facebook 80

Facebook Twitter Measurement Blogging 80

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

JANUARY 17, 2020

This is a relatively new social construct. This is the next-level visual creativity that will be needed from branded to get attention in the next 5-10 years. Playstation identified that trend and with this collection of gifs is finding new ways to work itself in to the discussion among gamers. might look like. looks like.

Social Media 113

Social Media Instagram Construction Survey 113

Cision

APRIL 25, 2016

Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. The right targeting is great, but without engaging creative driving your campaign it may be less successful regardless of your targeting. People – measure based upon people rather than cookies.

Facebook 120

Facebook Advertising Advertising Measurement 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. The construction industry comes to mind. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

prTini

SEPTEMBER 1, 2014

David’s varied expertise makes him a go-to guy for real-time industry news, trends and analysis … and a must-follow for smart, savvy PR pros. Passion, creativity and action are the only things you need to change the world. . CharlieCurve : The amount of wisdom Charlie Wollborg can pack into a single tweet is impressive.

Meeting 67

Meeting Social Media Construction Creativity 67

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You do need the storytelling, relationship building, creative and analytical skills. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness.

Google 119

Google Data Government Social Media 119

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. One year is ideal because you can take into account seasonal trends. Constructing your dashboards. When constructing your dashboard, think about it in terms of four elements: KPI: Make the primary focal point the primary KPI. Tableau (paid).

Report 52

Report How To Marketing Analytics 52

PR 20/20

JULY 3, 2018

They didn’t uncover any trends or relationships. In the case of NLG, the tool automates the drudgery of converting data into text, freeing up writers to craft creative, compelling stories around that data narrative. “I Once the template is created, NLG software can generate stories based on that template—and that template alone.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

Construct buyer personas. Develop ad copy and creative. Test headlines, landing pages, images and creative. And, if you want to stay up-to-date on the latest trends and technologies redefining marketing, please subscribe to the Marketing Artificial Intelligence Institute blog. Determine goals. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. It’s April and my friend April sent it to me, so this is fitting to begin a month with.

Television 40

Television Advertising Advertising Corporate 40

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Every piece of content has to thoughtfully constructed and delivered. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 82

Creativity Enterprise Tools Training 82

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters. Use Your Imagination.

Web 40

Web Pitching Local Report 40

prTini

FEBRUARY 27, 2017

The president is unwittingly accelerating a trend that was already underway: as digital breaks down traditional silos, the public, private, and social sectors are merging.” But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events. ” — Caleb Gardner.

Content Marketing 28

Content Marketing Marketing Construction Engineering 28