Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Try to identify any trends in the comments. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

How To 198

How To Real Estate Web Case Study 198

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. C-Suite Buy-in.

Social Media 89

Social Media Trends Media Instagram 89

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Latest version includes 7,040 technologies, each of which captures and reports data. Define your KPIs.

Report 52

Report How To Marketing Analytics 52

Cision

APRIL 25, 2016

Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. The right targeting is great, but without engaging creative driving your campaign it may be less successful regardless of your targeting. People – measure based upon people rather than cookies.

Facebook 120

Facebook Advertising Advertising Measurement 120

PR 20/20

JULY 3, 2018

Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives. In the process, she cuts through the hype surrounding AI and assesses realistically what the technology can and can’t currently do.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters. Use Your Imagination.

Web 40

Web Pitching Local Report 40

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media has been trending away from the monolithic ‘one big story’ for a while now.

Trends 78

Trends Social Media Community Viral 78