Remove Construction Remove Creativity Remove Pitching Remove Trends
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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. Here’s to putting the knowledge to good and constructive use!

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170
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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

But most journalists won’t accept a pitch just because they like you. Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework.

Agency 224
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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time.

System 62
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PR Tips and Hacks for a Small Business

The Proactive Report

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Influencer marketing trend is one that has gained momentum in recent years.