Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 72

Writing How To Media Guidelines 72

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise.

Writing 100

Writing How To Print Corporate 100

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 59

Writing How To Examples Consumer 59

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. At Crenshaw, our conferences and awards department flags award opportunities as they come up, based on submission deadlines. Why should I enter for awards? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Stern + Associates

NOVEMBER 4, 2022

Fall conference season is in full swing! Once at a conference, I was unexpectedly asked to present our program results to a client’s board. On Zoom or a video call, you can hide or minimize the view of participants’ faces temporarily. Logistics are set. Speakers are prepped. Some people meditate. Others listen to music.

Energy 106

Energy Conference Hotels Storytelling 106

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 185

Publicity Software Education Technology 185

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

He then moved to Digiday to cover video. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. She is a must-follow for breaking news and interesting takes on the industry, especially for all things video-related.

Twitter 177

Twitter Advertising Advertising Report 177

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Newsfile

AUGUST 17, 2023

These will inspire you to write your next compelling education press release that gets noticed. Click on the following press release clips to view: Send an education press release The educational sample press releases above should provide you with some great ideas to write your own impactful educational news release.

Education 98

Education Examples Nonprofit Policies 98

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. For more on writing stellar bylines , see our earlier post. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Speaking opportunities. Shepherding award entries.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Plus, a solid company sponsored panel event will yield PR/marketing content such as video, media coverage, blog posts, social posts; and its discussion can be repurposed as bylines or white papers. A prominent conference may have big brand sponsors, which increase its visibility and domain authority. If you write it, leads will come.

SEO 125

SEO Case Study Conference Retail 125

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. Making the most of networking and conferences?

Conference 40

Conference How To Creativity Energy 40

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

JUNE 3, 2020

Video and conference calls are important tools for having courageous conversations today about how things are in your hometown. Write a letter to the editor. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Consider the following for your Chapter: Host a diverse dialogue.

Local 158

Local Community Conference Writing 158

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

Survey 117

Survey B2B Marketing Interviews 117

Cision

DECEMBER 18, 2017

Say for example your company always exhibits at a major B2B services conference in May. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event. If you have a new product coming out, plan your content around it.

How To 0

How To Content Marketing Conference Analytics 0

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. The TL;DR version: Just because you’re writing for a B2B audience doesn’t mean your message can’t be creative. Take legal writing, for example. Be as creative as possible. Evoke emotion.

B2B 61

B2B Creativity Content Marketing Measurement 61

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The simplest use of video is to document a live event. So don’t run away from ephemeral, embrace it!

Social Media 159

Social Media Mobile Media Video 159

Onclusive

JUNE 21, 2017

Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. Commit to attending one conference or class a year. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Engineering 329

PR in High Definition

MAY 26, 2020

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. CityAM has a write up of the new service, currently on trial via Taster, the online platform the BBC uses to test new technologies. You’re on mute”.

Google 62

Google Privacy Conference Facebook 62

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. I’m writing a book on influencer marketing so part of it is R&D. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Instagram 214

Instagram B2C YouTube Facebook 214

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). Here’s the video (and click here if, for some reason, the video doesn’t show up in your Reader): Good stuff, right?

Video 79

Video SEO Skype B2C 79

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. Gianpiero Petriglieri, an associate professor at Insead, who explores sustainable learning and development in the workplace, and Marissa Shuffler, an associate professor at Clemson University, explained to the BBC Worklife why video conferencing is so exhausting.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Video testimonials. The key here is to make any customer video short, sweet, and shareable. Industry events. The worst thing that happens is they say no.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

JUNE 5, 2017

“You need to map customer behaviors to solutions,” Eric Edge, head of global marketing, communications and industry relations at Pinterest said while speaking at this year’s Dx3 Canada conference. Write good, creative content. billion video views. Those experiences need to be similar.”

Pinterest 202

Pinterest Creativity Video Retail 202

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

PRSay

MAY 21, 2019

Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Maximize, minimize…write small. Hone your writing and editing skills! Instead of holding a conference call, have an in person meeting. Can you edit video?

Writing 154

Writing Meeting Conference Local 154

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Will they be writing their own articles, for example, or will you need a freelance team?

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. Likewise, if you’re working in PR or communications, you need to think like a film director and imagine how any piece of content can be produced in video format. “I am ready for my close-up”, said Norma Desmond in Sunset Boulevard.

Video 48

Video Film Interviews Retail 48

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

English may be the universal language of business, but we don’t all speak or write the same English. Additionally, owing to the differences in expectations by media outside our country, PR firms abroad often write in a much more self-serving manner. International coverage can ultimately affect strategy in the U.S.,

Internal 147

Internal International Skype Meeting 147

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. Kendall Roy has left the press conference and is being driven somewhere to evade the media scrum. The transcript is provided courtesy of TV Show Transcripts (also, see the video above). Just Like the O.J.

Pitching 156

Pitching Conference Enterprise Course 156

PR in High Definition

MAY 26, 2020

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. CityAM has a write up of the new service, currently on trial via Taster, the online platform the BBC uses to test new technologies. You’re on mute”.

Google 48

Google Privacy Conference Facebook 48

Melissa Agnes

APRIL 4, 2016

I recently discussed these modern-day crisis management challenges – along with some solutions – at the WINx conference in Chicago. After watching this video, Bridget Fitzpatrick , the Social Media Coordinator at the Omaha Police Dept., The timing of this video is great! I love Mountainview PD and I love your videos!”

Crisis 100

Crisis Crisis Management Video Conference 100

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103