MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The simplest use of video is to document a live event. So don’t run away from ephemeral, embrace it!

Social Media 160

Social Media Mobile Media Video 160

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 64

Internal International Data Media 64

PRSay

MAY 21, 2019

Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Maximize, minimize…write small. Hone your writing and editing skills! and build strong relationships internally and with the media. Can you edit video? Be adaptable.

Writing 154

Writing Meeting Conference Local 154

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. And, he even added links to their sites. Facebook [link]. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Will they be writing their own articles, for example, or will you need a freelance team?

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). Here’s the video (and click here if, for some reason, the video doesn’t show up in your Reader): Good stuff, right?

Video 79

Video SEO Skype B2C 79

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels. area locals, A Sound of Thunder.

Transportation 99

Transportation Meeting Newspapers Media 99

Communications Conversations

NOVEMBER 2, 2017

And, we got things started by conducting a Facebook Live right from the press conference at home plate. I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

MAY 2, 2016

And, if you’re planning to attend the PRSA Connect 16 Conference in May, you’re looking forward to learning lots of bright ideas to help you address those challenges. In internal communication, friction occurs when an employee is intrigued by a topic, but then encounters resistance on his/her quest to engage with content.

Conference 60

Conference Employee Energy Mobile 60

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

Cision

JANUARY 8, 2018

With information at everyone’s fingertips, audiences can read about new company offerings and watch videos online, but true understanding comes from hands-on experience. The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services.

Company 222

Company Trade Shows How To Product Launch 222

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In In the future, PR professionals will not only have to be good communicators, but also designers, creating images and videos,” he says. PR connections.

Publicity 151

Publicity Radio Technology Sports 151

Contently - Strategy

NOVEMBER 3, 2021

The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. Fact-checking becomes even more important when you’re writing about sensitive topics. ” In a rapidly evolving digital media landscape , reader trust is precious.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

OCTOBER 5, 2021

Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand?

Software 156

Software Tools Print Technology 156

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. Create attention-grabbing videos showing off your products or customers giving a testimonial. Make sure that the award program is right for your company.

Case Study 66

Case Study Conference Advertising Advertising 66

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. That’s why I decided to write about it, to see what a difference a year makes. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks.

Video 120

Video Government Healthcare Viral 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. A former TV producer, she’s a strong advocate of three minutes or less of video content.

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 75

How To Content Marketing Conference Analytics 75

PR in High Definition

MARCH 26, 2020

And no, I’m not suggesting that you do some Sherlock Holmes style, internal mind palace brainstorming. The key to a successful mind map is to write down every idea you have, no idea is too silly or too farfetched. One brilliant technique for encouraging creative thinking and boosting productivity is mind mapping. It’s all child’s play.

Creativity 54

Creativity Software Exercises Video 54

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Stuart Bruce

MARCH 18, 2015

I speak at a lot of conferences and get very positive feedback, but I also often hear speakers who ‘blow me away’ with their presentation style. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University. Eva Maclaine, chair of CIPR International.

Training 60

Training Ethics Course Analytics 60

Waxing UnLyrical

FEBRUARY 24, 2016

Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

PR in High Definition

JULY 24, 2018

And no, I’m not suggesting that you do some Sherlock Holmes style, internal mind palace brainstorming. The key to a successful mind map is to write down every idea you have, no idea is too silly or too farfetched. One brilliant technique for encouraging creative thinking and boosting productivity is mind mapping. It’s all child’s play.

Creativity 48

Creativity Software Exercises Video 48

PR 20/20

AUGUST 17, 2017

Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Interested in holding a Marketing Growth Hackathon at your business or conference? We also recommend SnapApp to build interactive content pieces, like quizzes, assessments, interactive videos and more. FAQ Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

JANUARY 9, 2018

With information at everyone’s fingertips, audiences can read about new company offerings and watch videos online, but true understanding comes from hands-on experience. The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services.

Company 68

Company Trade Shows How To Product Launch 68

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you don’t have executives who have the time or wherewithal to speak at conferences, don’t do a speaking program just yet. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Remember Vine? Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

MARCH 26, 2020

Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now.

Crisis 92

Crisis Marketing Healthcare Resources 92