PR for Anyone

FEBRUARY 21, 2024

Another useful tool in combating loneliness can be technology. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. A growing trend on social media is to filter or adjust images to present a more “perfect” version of oneself.

Exercises 130

Exercises Social Media Television Comparison 130

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 92

Agency Trends Marketing Survey 92

NewsWhip

MAY 16, 2023

Though these spots offer valuable insight, we want to expand our reach even further in an effort to analyze trending topics in other cultural hubs. Their stories tackle global and national news, as well as health, technology, economics, and opinion pieces. Every month, we look at the top publishers on Facebook around the US and the UK.

Facebook 78

Facebook Sports Comparison Fashion 78

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder. Or thereabouts. year-over-year.

Internal 147

Internal International Tools Software 147

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. In most requests for information (RFIs) or request for proposals (RFPs) these days, buyers require a rate card, even if an agency doesn’t actually operate on an hourly basis. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard.

Agency 108

Agency Automotive Engineering Education 108

5W PR

JANUARY 25, 2022

On the other hand, in the B2B industry, the purchasing decisions of the consumers tend to be largely influenced by longevity and return on investment (ROI), instead of on trends and statements. To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout. Social Media.

Brand 60

Brand Branding B2C B2B 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

NewsWhip

JULY 14, 2020

It also enabled us to triage the top ‘trending’ articles so we could see where the media narrative would focus, provide our spokespeople with regularly updating messaging, and even prioritise media requests depending on which publications were leading the debate. Often, senior execs, are not using a lot of digital channel themselves.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Both are movements that resonate with media and customers.

Brand 136

Brand Branding Retail Comparison 136

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

Sword and the Script

JANUARY 7, 2020

Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. This helped eliminate much of the noise.

Tools 82

Tools Comparison Media System 82

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. As I mentioned we have a variety of services in-house and many of the tasks require technology. In a world of excessive email you can’t beat it.

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

NOVEMBER 12, 2016

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Personas ought not be viewed as a fad.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Comparison Matrix. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Communications Conversations

JULY 27, 2015

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. By comparison, 93 percent of college-educated Americans had access. And, of course, education levels matter, too.

Newspapers 60

Newspapers Education Social Media Comparison 60

Konnect Agency

MARCH 16, 2021

This is a generational trend, in our opinion, and brands already committed to this space, such as Vive Organic, Lifeaid Beverage Co, and Tiesta Tea saw impressive growth this past year, and will continue to thrive.”. Keep in mind your customer is often making comparisons to the experience on Amazon Prime where shipping is free… and fast.

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

NOVEMBER 19, 2014

Take “Inspire Her Mind” for instance—the brainchild of Verizon; ad agency AKQA; and womens’ storytelling platform MAKERS’ Reshma Saujani, Founder of Girls Who Code, which is dedicated to encouraging more girls to get involved with careers based in science, technology, engineering and math. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

NOVEMBER 12, 2019

Task someone on the team with tracking these sites, reviewing them periodically and report on new reviews and trends. TrustRadius is considered one of the most trusted customer review platform for business technology. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products.

Software 17

Software B2B Marketing Data 17

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). A limited version of this is available as Muck Rack Trends.

Pitching 85

Pitching Media System Tools 85

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

NewsWhip

NOVEMBER 13, 2020

I love in NewsWhip that we’re able to say this topic is trending and identify the people, the influencers and the influential outlets propelling that story forward. Brett Could you share any examples of brands who are identifying the sweet spot and breaking new ground with the real time cultural trends of today? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Maxim Behar

APRIL 2, 2023

It is a trend all over the world, especially in Europe. There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. There is a famous saying in America, especially in the technology industry, that if you haven't failed three times, it means you can't succeed in business.

Comparison 52

Comparison Newspapers Course Policies 52

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. Partnerships with technology | Jump to text. But the technology is relatively there. Talking Points.

Data 78

Data Media Analytics Energy 78

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. We’ll get to social distribution trends in the next section.). Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

JULY 9, 2019

Because many commercial email marketing tools are SaaS products which allow them to aggregate data – often analyzing millions of emails – and look at trends across their customer base. Q4 2018 email trends & benchmarks by Epsilon. Email open rate comparison tool by HubSpot. Why turn to email marketing vendors? by Boomerang.

Study 91

Study Marketing Data Analysis 91

Sword and the Script

DECEMBER 24, 2019

Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 23) The top 10 PR technology providers.

Marketing 78

Marketing Publicity Survey Study 78

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. .

Web 78

Web Comparison Facebook Community 78

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52