Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. It’s objective, and the numbers are easy to plug into an Excel chart or vendor scorecard. Your PR program is stopped dead in its tracks.

Agency 109

Agency Automotive Engineering Education 109

Shift Communications

OCTOBER 14, 2014

Which event sticks out in your mind a month later? Your audience, being human, is more than capable of drawing those negative comparisons without your help – and you end up with the stickiness of negativity without tethering yourself to the negative trait itself. Transform haters into fans. Keep in mind the “magic ratio.”.

Marketing 146

Marketing Comparison Conference Brand 146

Beyond PR

JUNE 9, 2017

Event presentations and read management’s statements from the earnings call. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 6 coming soon.

Comparison 66

Comparison Study Retail Financial 66

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. The Konnect team attended the main event on Saturday and sat in on panels that featured valuable lessons – here are a few of our favorites: Lesson 1: BE PERSISTENT.

Fashion 75

Fashion Comparison Instagram Social Media 75

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. What are brands doing differently today? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

MAY 5, 2017

Question 2: The verbatim comments are rather general: For certain significant events e.g. management changes, M&A activity, R&D news, etc. With almost 2/3 only visiting monthly or less, IR website visits appear to be a scheduled event for Wall Street… similar to a cop walking their beat. examples being [link] and [link] ).

Comparison 40

Comparison Financial Study Retail 40

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. There’s no mention of salary comparisons, which is a long-standing issue in PR. Prowly adds media monitoring. To be fair, it’s not a problem unique to PR. earned $13.9

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them. Host 2: A comparison, any similarities? Maxim Behar: That's not true.

Google 52

Google Engineering Sports Comparison 52

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Comparison Matrix. Most startups suffer from a lack of reach at the top of the funnel.

Marketing 49

Marketing eBook Case Study Comparison 49

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. There’s a possibility that some of these journalists might struggle to see the link between a study about the most filmed locations on Earth and consumer travel.

Pitching 83

Pitching Writing Film How To 83

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. Check out these great case studies from a past AMEC event. Last week I spoke at a UK CIPR event about exactly that.

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

JANUARY 9, 2023

The Consumer Electronics Show wrapped up over the weekend in Las Vegas, and it was auto brands that dominated the headlines this time, with half of the top articles being about vehicles — with electric cars grabbing the headlines in a big way. . Ram’s truck makes headlines among other electric cars.

Media 78

Media Comparison Instagram Facebook 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Fuel

NOVEMBER 4, 2021

In comparison, the travel industry went down by over 35 percent. An Upcoming Event. Events are also one of the more popular press release options. If you are hosting something and want more people to attend, then you need a well-written event press release. Additionally, make sure that your event is relative or timely.

Small Business 52

Small Business Comparison Travel Company 52

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mindful Marketing

JUNE 4, 2022

Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. For comparison, Mennonite Central Committee (MCC) is a nonprofit organization that works in over 50 countries around the world to provide disaster relief, foster economic development, and promote peace.

Film 65

Film Retail Comparison Nonprofit 65

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? The true definition of a hackathon is: “An event, typically lasting several days, in which a large number of people meet to engage in collaborative computer programming.”. How do they consume information? Last Step….

Marketing 40

Marketing Comparison Internal International 40

Cision

MARCH 8, 2016

Research keywords, topics and events to see what has already been covered in the news to find topics that may need more attention. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Uncover Lesser-Known Topics. How are you using your social media listening tool

How To 84

How To Pitching Survey Comparison 84

Cision

MAY 5, 2017

Question 2: The verbatim comments are rather general: For certain significant events e.g. management changes, M&A activity, R&D news, etc. With almost 2/3 only visiting monthly or less, IR website visits appear to be a scheduled event for Wall Street… similar to a cop walking their beat. examples being [link] and [link] ).

Infographics 120

Infographics Comparison Financial Study 120

Sword and the Script

MARCH 5, 2019

Posting product pictures to Instagram might work in a consumer world, but that doesn’t work well in B2B. Here again, it a co-created event that they will be willing to share. Be sure to get recording rights in your contract, so you can use the audio and video again after the event. So, what do you have them do?

Survey 60

Survey Trends Marketing B2B 60

NewsWhip

NOVEMBER 13, 2020

I think in the past month alone, we’ve seen things out of the US, Denmark, France, maybe even Germany, that are all from Burger King that are really eventful and interesting. As a comparison, we also like to use the NewsWhip Analytics feature at times to go back for historical reference. Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Buzzstream

FEBRUARY 3, 2021

Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 9, 2017

Event presentations and read management’s statements from the earnings call. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 6 coming soon.

Infographics 153

Infographics Comparison Study Retail 153

MaccaPR

OCTOBER 17, 2016

In a world where the average attention span of a consumer is less than that of a goldfish (8 seconds to 9, respectively), infographics have become an important tool to complement the long narrative reporting in a corporate sustainability report. It’s important to include the story behind the stats,” she advises. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Mindful Marketing

FEBRUARY 27, 2022

I’m addressing this situation not just because it’s a poignant example of idea marketing but because of its significant human and economic impact, as well as its potential to become one of history’s biggest geopolitical events. Everything feels so stupid and trivial in comparison to what’s going on over there.”

Marketing 82

Marketing Advertising Advertising Examples 82

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” And despite forays into live events and stylistic changes, Twitter’s utility as a live social platform is unmatched (where else could you go to get Leslie Jones’ exceptional Olympics coverage ?). percent and 41.1

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Action: Read widely and consume a variety of media. By comparison the speech recognition built into Apple iOS and Google apps is incredible. 7 Shift to newsroom workflow. It was a lousy experience.

Publicity 164

Publicity Ethics Data Community 164

Mark My Words

NOVEMBER 21, 2016

The stock in trade of tabloids –and their ancestors the Penny Dreadful and the yellow sheets- has been to stretch events to the point of breaking. In the end it is surely up to the news consumer whether or not to buy into a story. Newspapers know all about truthiness.

Comparison 60

Comparison Hotels Journalism Newspapers 60