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Infographic: How Often Do You Visit the IR Website of the Stocks You Own?

Cision

Question 2: The verbatim comments are rather general: For certain significant events e.g. management changes, M&A activity, R&D news, etc. With almost 2/3 only visiting monthly or less, IR website visits appear to be a scheduled event for Wall Street… similar to a cop walking their beat. examples being [link] and [link] ).

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Good crisis communications teams stay prepared for these kinds of events. Today’s consumers expect companies to take a stand. According to NewsWhip’s data, there have been 7.5

Brand 148
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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. It’s a fast and easy way to make a comparison. And frankly, they don’t care about PR agencies. A sea of sameness.

Agency 109
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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

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A New Era for Measuring Communications Campaigns

PRSay

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. the 10-minute survey evaluates where a PR team or its clients stand in their measurement journey, and in comparison to others who have also used the maturity-mapping tool. Barcelona Principles 3.0.

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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196