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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness. Integrated. Responsive.

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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

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What Are the Different Types of Press Releases?

PR Fuel

In comparison, the travel industry went down by over 35 percent. An Upcoming Event. Events are also one of the more popular press release options. If you are hosting something and want more people to attend, then you need a well-written event press release. Additionally, make sure that your event is relative or timely.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

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Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

NewsWhip

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture? I like that.

Agency 78
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6 Steps to Prepare for Your First Marketing Growth Hackathon

PR 20/20

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? The true definition of a hackathon is: “An event, typically lasting several days, in which a large number of people meet to engage in collaborative computer programming.”. How do they consume information? Last Step….