Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

Buzzstream

FEBRUARY 3, 2021

Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” And despite forays into live events and stylistic changes, Twitter’s utility as a live social platform is unmatched (where else could you go to get Leslie Jones’ exceptional Olympics coverage ?). Search discovery : Medium/Low.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. Check out these great case studies from a past AMEC event. Last week I spoke at a UK CIPR event about exactly that.

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Tools Publicity Measurement SEO 136

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52