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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences.

Brand 323
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
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Instagram Stories for Product and Event Launches

Ronn Torossian

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.

Instagram 195
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The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry.

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10 Networking Events for PR Professionals

5W PR

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.