Cision

JUNE 9, 2017

Event presentations and read management’s statements from the earnings call. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 6 coming soon.

Infographics 153

Infographics Comparison Study Retail 153

Cision

MAY 5, 2017

Question 2: The verbatim comments are rather general: For certain significant events e.g. management changes, M&A activity, R&D news, etc. With almost 2/3 only visiting monthly or less, IR website visits appear to be a scheduled event for Wall Street… similar to a cop walking their beat. examples being [link] and [link] ).

Infographics 120

Infographics Comparison Financial Study 120

Cision

MARCH 8, 2016

Research keywords, topics and events to see what has already been covered in the news to find topics that may need more attention. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Uncover Lesser-Known Topics. Survey The People.

How To 84

How To Pitching Survey Comparison 84

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. It’s important to include the story behind the stats,” she advises. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

FEBRUARY 3, 2021

Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics. Infographics. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170