PRSay

OCTOBER 25, 2021

At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz. As a part of her course, McFarland engages students through the Privilege Bead Exercise. Sheena McFarland. Each bead represents a point of privilege. Photo credit: rawpixel ].

Exercises 170

Exercises Education Case Study Nonprofit 170

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams. It also provides opportunity for those just starting out in the business to flex their writing muscles. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It should outline the company’s purpose, measures of success, how its offering is valued, and by whom. Each year the team will want to make sure the statement is still viable and the company is still living up to it.

Exercises 136

Exercises Comparison Internal International 136

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 94

Ethics Advertising Advertising Analysis 94

PR for Anyone

JUNE 12, 2020

Why does your company exist? A great exercise is to just sit down and lay this out. I repeatedly write about authenticity. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). And why should people care? What makes you do what you do?

Exercises 130

Exercises Employee Corporate Internal 130

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Does your company have a stake in the current opioid crisis? Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility report on environmental stewardship, or a donation-with-purchase campaign to benefit a nonprofit. But for many corporate communicators, the position was lonely.

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Editorial Guidelines: Establish writing standards to ensure consistency across content.

Corporate 270

Corporate Brand Branding Guidelines 270

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. I used to work from home so that I could concentrate on projects such as planning and writing. Lockdown has been a huge experiment in our relationship between life and work.

Energy 177

Energy Survey Exercises Creativity 177

PRSay

JUNE 28, 2022

BP was also accused of trying to deflect blame for the accident to Transocean, the company that owned and operated the rig, which BP leased. Investing even half a day for a tabletop crisis exercise can prove eye-opening about how communication can go off track and who will need to be involved in setting it straight. in Dallas.

Conference 180

Conference Crisis Training Public Affairs 180

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. We found this exercise to be useful.

Pitching 136

Pitching Writing Journalism Guidelines 136

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Shift Communications

DECEMBER 1, 2014

Your mission as a company or brand is the thing that you are fighting for or fighting against. If your mission is to be the cable company with no hidden fees, maybe you put other competitors out of business entirely. Here’s the challenge you’ll face as a communicator: most often, companies have none of this defined clearly.

Strategy 157

Strategy Airlines Exercises Corporate 157

PRSay

SEPTEMBER 10, 2020

Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. And if you don’t have one, then write one. If your decisions don’t align with company values, then you’re probably on shaky ground. Update your conflict policy. Dust it off and make sure it fits today’s environment.

Ethics 133

Ethics Policies Guidelines Employee 133

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Because we can all improve our writing. Now that you have all kinds of wonderful topics to write about, if you need some help coming up with catchy names, you can always feed those topics into this tool from Hubspot. At the very least, it’s a fun and enlightening exercise. Just set the timer and go about your business.

Tools 168

Tools Pinterest Exercises Social Media 168

PR for Anyone

JANUARY 17, 2024

After running her own company, and then overcoming fertility challenges, Jenn eventually became a stay-at-home mom to her seven children. She tells Christina about how she used a treadmill during Zoom calls and incorporated exercise into everyday activities like attending soccer games.

Training 130

Training Exercises Community YouTube 130

Shift Communications

MARCH 17, 2016

I’ve also used it as a training exercise for young PR pros learning the ropes of media outreach – especially to business press, where the necessary components of a story are less obvious. Even if you’re not targeting that particular reporter with a pitch, it’s a worthwhile exercise in rethinking your pitching approach.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

MAY 3, 2017

The media attention that companies get can positive or negative. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Journalists want high quality content from brands so they can write better news stories.

Brand 253

Brand Branding Government Ethics 253

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. I started in high school and never stopped.

Meeting 74

Meeting Report Automotive Media 74

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. If you give them a bad experience, they will have negative things to say about your company in the marketplace as they move around your industry.

Internal 92

Internal International Employee Leadership 92

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Today, most entries can be submitted online, but beware; if you save as you go and return to the entry, reread in its entirety to make sure the writing is consistent and correct. It’s helpful to create a checklist of all entry requirements and go through it ahead of sending. Don’t forget to merchandise your wins.

B2B 168

B2B Video Exercises Infographics 168

Contently - Strategy

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. However, in smaller companies, content teams may need to take on this task themselves.

Survey 99

Survey Data Interviews Reddit 99

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Conduct a content audit.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PRSay

SEPTEMBER 18, 2019

Constitution: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably assemble, and to petition the government for a redress of grievances.”. Ohio to Hess v.

Ethics 120

Ethics YouTube Government Guidelines 120

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. And there is a lot of writing in PR. The only way to improve your writing is by writing.

Journalism 120

Journalism Newspapers Writing Report 120

Doctor Spin

APRIL 4, 2023

How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. The 1-page strategy focuses on how to win.

Strategy 52

Strategy How To Hotels Analysis 52

Stephen Waddington

MAY 19, 2019

Company policies and procedures should cover sickness due to mental health. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. You’ll get a measure of the individual's seniority and maturity from their writing. It's a story about illness, death and relationship breakdown.

Policies 60

Policies Exercises Resources Employee 60