PR for Anyone

JUNE 12, 2020

Why does your company exist? A great exercise is to just sit down and lay this out. I repeatedly write about authenticity. And then how do you start pitching? He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). And why should people care?

Exercises 130

Exercises Employee Corporate Internal 130

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Editorial Guidelines: Establish writing standards to ensure consistency across content.

Corporate 270

Corporate Brand Branding Guidelines 270

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Write like they write.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

Buzzstream

JANUARY 24, 2024

But, each link building tactic has its place depending on the size of your site or company and your goals. An example of a resource list would be this list of exercise resources for seniors. For instance, if BuzzStream wanted to pitch the HARO guide, keywords like “HARO” or “how to use haro” would find us sites trying to rank for HARO.

SEO 62

SEO How To Resources Pitching 62

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. If you give them a bad experience, they will have negative things to say about your company in the marketplace as they move around your industry. Do not rush.

Internal 93

Internal International Employee Leadership 93

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What are some of the biggest pitching mistakes brands make?

Television 120

Television Pitching Journalism Interviews 120

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. The media is saturated with press releases, so it can be difficult to get yours noticed. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. And there is a lot of writing in PR. The only way to improve your writing is by writing.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was captivated by the idea of people getting paid to tell a company’s story. If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. The company is trying to make its brand the hero. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway.

Brand 70

Brand Branding B2B Exercises 70

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Unfortunately, as proven by Facebook and Instagram recently, social media companies are opting to turn a blind eye.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company.

Airlines 120

Airlines Exercises Fashion Print 120

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Prohibition

MARCH 16, 2021

It is the relationship that is build through content marketing that helps companies achieve their desired goals (rather than the medium itself) – whether that’s shifting customers down the sales funnel or converting them. Offer solutions not a sales pitch. Imagine you’re a gift wrapping company. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative. So they both got it! One will determine the other.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. In reality, it’s far more expensive because companies are throwing money away. . But how many executives are really in place long enough to learn their company, customers, and industry before they take off?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

FEBRUARY 2, 2017

So when Minnesota’s Star Tribune media company announced that in April 2017, it will launch a new quarterly print publication – Star Tribune Magazine – for delivery free to 230,000 subscriber households, our ears at Maccabee PR perked up. “The We are always pitchable by PR people. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

Solo PR Pro

JANUARY 14, 2020

These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). And I still cold pitch now and then, follow up, check in with people, etc. Networking, speaking, writing, trade association of your target market and then put a spotlight on that activity online.

Insurance 110

Insurance Insurance Banking Groups 110

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Questions like, “Do I enjoy writing for Journalistics?”

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide.

Company 105

Company Pitching System Interviews 105

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Questions like, “Do I enjoy writing for Journalistics?”

Blogging 40

Blogging Analytics Google Writing 40