ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. In PR, your clients – whether internal or external – are your editors. Often you’ll get quotes to support it, but all you’re doing is giving them straight to the people.

Writing 294

Writing Journalism Pitching Guidelines 294

Bianchi Biz Blog

MARCH 18, 2021

It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time reporters, together with our analysis of the quality and level of ESG reporting by the world’s biggest companies, has yielded fresh insights about ESG reports. But which one should you use?

Report 79

Report Company Data System 79

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. No differentiation.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom.

Exercises 136

Exercises Comparison Internal International 136

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” You should do trainings, mock [crisis situations] and exercises. Department of Homeland Security, Barbara Agrait has navigated crises across the globe.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 86

Employee Real Estate Video Internal 86

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 170

Exercises Education Case Study Nonprofit 170

PR for Anyone

JUNE 12, 2020

Why does your company exist? Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). And why should people care?

Exercises 130

Exercises Employee Corporate Internal 130

PRSay

APRIL 8, 2020

What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”. That means getting enough sleep, eating well, exercising and participating in other activities that nurture their emotional and spiritual self. Leading teams from afar.

How To 190

How To Crisis Employee Resources 190

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Internally, get company-wide buy-in before the public announcement.

Corporate 270

Corporate Brand Branding Guidelines 270

PRSay

AUGUST 8, 2022

As a result, however, companies are becoming polarized, as opposing points of view clash. According to the investors and professionals surveyed, even the personal values a CEO expresses should concur with those of the company overall, especially with the values of employees. For most companies, this was a health care issue.

Employee 172

Employee Survey Policies Leadership 172

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency. I am grateful to have been welcomed into a company with such passionate, experienced and professional people.

Storytelling 68

Storytelling Journalism Internal International 68

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Companies decide they need a PR firm for a variety of reasons. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Determine the kind of PR counsel you need. Be crystal clear in your communications.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

And with public confidence in our institutions eroding, we’ve seen CEOs from major companies take on the president and his allies on combustible issues, or even start to try to bridge our national divide. Here are how some top companies are taking a stand on divisive matters in the Trump era. They make the case.

Corporate 149

Corporate Policies Privacy Construction 149

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. I’d hasten to point out it also went bankrupt twice before finally closing forever. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Communicate regularly.

Communications 78

Communications Employee Financial Community 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Konnect Agency

APRIL 13, 2022

Our brand discovery process begins with a deep dive to help us find out what you really need and the why and how behind your company. Our process uncovers what is good, unique and original about your company, which allows us to craft a brand and message that lets those things shine through. Rooted in Truth. Differentiating.

Creativity 59

Creativity Agency Brand Branding 59

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. Nichols Concrete Cutting is a small, independently-owned company in the San Francisco Bay area.

B2C 157

B2C Study Exercises Sports 157

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198

Exercises Google Writing Blogging 198

Konnect Agency

APRIL 13, 2022

Our brand discovery process begins with a deep dive to help us find out what you really need and the why and how behind your company. Our process uncovers what is good, unique and original about your company, which allows us to craft a brand and message that lets those things shine through. Rooted in Truth. Differentiating.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. It’s always tricky when the company you’re pitching claims to have no budget in mind. Was budget covered in advance? Personality and chemistry still go a long way towards creating successful business partnerships.

Agency 186

Agency Pitching Construction Exercises 186

Marketwired

MARCH 8, 2016

Which tools their international team relies on for collaboration . Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools. Here, Gini and Corina discuss: What defines a successful brainstorm session .

Internal 100

Internal International Exercises Tools 100

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Company policies and procedures should cover sickness due to mental health. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. That’s a good thing.

Policies 60

Policies Exercises Resources Employee 60

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. It becomes a tick-box exercise. Companies in the West should absolutely be prioritizing this as a key issue. It was clear that they felt like the company had their back.

Handbook 36

Handbook Trade Shows Employee Local 36

PR in High Definition

JULY 28, 2021

But sometimes companies and brands can be too quick to comment on what’s going on or not think it through properly, being too invested and focused on getting in on the conversation before it dies down. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities.

Social Media 71

Social Media Exercises Banking Employee 71

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences.

Trends 127

Trends Publicity Communications Tourism 127

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Mindful Marketing

MARCH 27, 2022

Today, the mascots of insurance companies are better known than those of many colleges. Texas A & M University University of Central Florida Ohio State University University of Florida Florida International University 2) What are brand characters of the following insurance companies? public university campuses by enrollment?

Insurance 75

Insurance Insurance Television Exercises 75