Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Internally, get company-wide buy-in before the public announcement.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Companies decide they need a PR firm for a variety of reasons. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Determine the kind of PR counsel you need. Be crystal clear in your communications.

Meeting 191

Meeting Agency Creativity Case Study 191

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198

Exercises Google Writing Blogging 198

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories.

Pitching 40

Pitching Media Small Business Writing 40

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. Which tools their international team relies on for collaboration . Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools.

Internal 100

Internal International Exercises Tools 100

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. A good place to start is with your own content.

Survey 102

Survey Report Media B2B 102

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told. What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide.

Company 105

Company Pitching System Interviews 105

MaccaPR

APRIL 12, 2016

Director of Global Internal and Business Communications for Honeywell; former Senior Vice President with Kohnstamm Communications and long-time director of brand public relations for General Mills. "PR Find outlets for having fun, exercising, volunteering and eating right. Mentor others. Recognize people’s contributions. Collaborate.

Travel 48

Travel Exercises Corporate Internal 48

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. That particular company grew a reputation for manufacturing controversy. I took that pitch, transformed it into a blog post which in turn, took off once it was published.

Survey 377

Survey Media Relations Media Ethics 377

Bad Pitch Blog

FEBRUARY 28, 2007

Just this morning a colleague at GMA showed us this pitch. Information Survival LLC is a privately held security company based in New York. ### Again, worst thing about it is how wordy the darn thing is. Not only is this pitch tasteless spam, it’s unoriginal. Every time a celebrity dies people pitch around it.

Pitching 47

Pitching Hotels Exercises Data 47

Landis PR

AUGUST 23, 2021

Then there are some other overarching issues such as how companies keep up with demand, how they overcome disruptions, what kinds of technologies they are implementing and why and what they are doing to product people, product and plant. How will a second blow to already stressed-out supply chains impact the way today’s companies operate?

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Trusted sources of B2B information.

B2B 116

B2B Marketing Survey Software 116

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Even when they are not promoting exactly what they specialise in.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Often, this strategy also involves pitting two brands, both owned by the same company, against each other. Who Should the Brand Represent?

Brand 109

Brand Branding Publicity Consumer 109

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Of course, I would be remiss not to mention the Cision tools as a part of your technology assessment. Reassess the big picture.

Measurement 120

Measurement Resources Technology Examples 120

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. The root of the problem is always internal. Daily intensive exercise. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JULY 14, 2015

Every company is a media company. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . There really is something to the idea that every company is a media company.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Value demands are the work clients pay companies to do. It is the reason that the company is in business. Avoid waste at all costs.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

One contact at a client company is convinced that a particular strategy is perfect, but a different contact at the same company demands that we focus on some other strategy. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs.

Agency 48

Agency Real Estate Social Media Writing 48

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Demi Busby, @Demi_Busby.

Groups 60

Groups Internal International Conference 60