Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Mindful Marketing

MARCH 27, 2022

Today, the mascots of insurance companies are better known than those of many colleges. Texas A & M University University of Central Florida Ohio State University University of Florida Florida International University 2) What are brand characters of the following insurance companies? public university campuses by enrollment?

Insurance 75

Insurance Insurance Television Exercises 75

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. To protect our companies, and ensure good relationships with the media, PR teams would be wise to help journalists establish if the content is legitimate.

Media 74

Media Viral Video Newspapers 74

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Now, it’s say whatever you want about whomever you want.”. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Contently - Strategy

DECEMBER 1, 2022

To craft your own, you’ll need to get clear on your company’s target audience, value proposition, values, and mission. Draft personas that include made-up names, company titles, demographics, and a summary of the problems that person faces and how you solve them. List your company’s values.

Strategy 99

Strategy Brand Branding How To 99

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting.

Ethics 78

Ethics Employee Communications System 78

Reputation Us

JANUARY 4, 2016

. “Most reports characterize these attacks as ‘sophisticated,’ but in truth the majority of methods used are Information Age-old and well-established ways to hack a network,” says Aaron Hayden, IT security analyst at CliftonLarsonAllen (CLA), a company that regularly audits security at healthcare organizations.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Demi Busby, @Demi_Busby.

Groups 60

Groups Internal International Conference 60