Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. An earnings press release provides a high level snapshot of a company’s earnings.

Examples 52

Examples Company Financial Brand 52

Communications Conversations

OCTOBER 7, 2014

Yet, I know of AT LEAST two big companies in Minneapolis that are still using Lotus Notes. All I’m saying is that there’s a big problem and disconnect for employees of larger companies across the U.S. Much of the file-sharing I do with clients these days happens on Google docs. But it’s extremely dated.

Employee 157

Employee Corporate Communications System 157

Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 78

Google Communications Storytelling Government 78

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Seddon recently joined Craig Charney of Charney Research and Sarah Colamarino, former Vice President of Corporate Brand Equity and Partnerships at Johnson & Johnson, to discuss the hows and whys of successful purpose-driven marketing. Her statement is backed by impressive research. Purpose isn’t created in isolation.

Brand 296

Brand Branding How To Corporate 296

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. You’ll have read the news this week that one of the founding companies of the Internet ( Yahoo! )

Google 60

Google Wireless Digital PR Meeting 60

Communications Conversations

JANUARY 5, 2016

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. As Google proved five years ago.

Corporate 60

Corporate Blogging Google Communications 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly? Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. Both companies had plans that looked good to go on paper. In my opinion, the last deal the company closed tanked the business and they ended up selling out.

Software 132

Software Reddit Technology B2B 132

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. Why is it Important for Companies to Understand the Quality of Their Reports?

Report 59

Report Comparison Data Corporate 59

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Companies like Bayer, HP, J.P. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now.

Conference 156

Conference Privacy Advertising Advertising 156

Communications Conversations

FEBRUARY 12, 2018

And I remember thinking when I graduated how cool it would be to work for either General Mills or Best Buy–two of the bigger Minnesota-based companies at the time. Working for a huge company was a big deal. Second, you have what seems to be a growing frustration with working for larger companies with an endless sea or red tape.

Company 60

Company Corporate Social Media Facebook 60

Flack's Revenge

JUNE 27, 2016

Axis is an advisory firm that connects investors and corporations with tech startups. The company is based in Tel Aviv, and also operates in NYC. ” Below I share highlights of each presenting company. ” Below I share highlights of each presenting company.

Agriculture 216

Agriculture Transportation Mobile Corporate 216

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

Ishmael's Corner

APRIL 21, 2015

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media.

Company 60

Company Media Storytelling Interviews 60

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. in the coming years.

Communications 52

Communications How To Corporate Training 52

The Proactive Report

DECEMBER 2, 2022

Look at what happened with the Corporate Memphis design trend a few years ago. Tech startups were drawn to the simple and generic look of the style, and it became so synonymous with the industry that you could put a safe bet on any new company in that field to incorporate the design style in their branding.

Trends 147

Trends Instagram Creativity Small Business 147

Prohibition

AUGUST 19, 2021

When someone looks up your name on Google, you want them to find a search results page filled with links that present you in a positive light. Corporate recruiters often blacklist individuals with negative reputations. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

Shift Communications

AUGUST 23, 2016

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. This week we break down the more granular details. This holds true for any industry.

Company 60

Company Analysis Healthcare Product Launch 60

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

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Training Employee Company Analytics 60

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 187

System Public Affairs Employee Nonprofit 187

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category? In 2020, I expect media to seek out companies claiming to “clean the supply path.”

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Cision

JULY 5, 2017

You stay true to your company values and impart them through your content. Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If every Friday your staff dresses up like superheroes, that’s a great visual that turns your company into a band of actual humans.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Notified by Intrado gets close. Identifying backlinks.

Technology 169

Technology Publicity Software Pitching 169

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Wadds Inc.

APRIL 26, 2023

We’re not sure which companies are zombies (start-ups whose funding is running out), explained one agency founder. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. The economy isn’t in recession, but it is resiliently flat.

Agency 98

Agency Publicity Marketing Banking 98

Doctor Spin

MARCH 20, 2023

However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. 1 SEO.ai: Google is not against AI generated content and text any longer.

Corporate 52

Corporate eBook Tools Data 52

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

AUGUST 9, 2019

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Google figured this out, and now they ignore or even penalize links from news releases. Then in 2012 they took the company public and revenue actually mattered. And Facebook actually showed them your posts!

Strategy 130

Strategy Newspapers Facebook Google 130

PRSay

FEBRUARY 23, 2022

based media analytics company for communications professionals — while some measurement programs can be complicated and expensive, “there’s also a cost for not doing it.” But they can use free analytics tools such as Google Search Console. But according to Mark Weiner, chief insights officer at PublicRela y — a Tysons, Va.-based

LinkedIn 126

LinkedIn Strategy Measurement Analytics 126

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Circle him on Google Plus. Check out his company and the awesome trainings they provide: Team Solutions. This episode of The Crisis Intelligence Podcast discusses: Functional-based roles vs. person-based roles. Or via email.

Crisis 233

Crisis System Crisis Management Corporate 233