Cision

FEBRUARY 13, 2017

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). Google Voice.

Google 244

Google Mobile How To Skype 244

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. In Experian’s Benchmark Report, “ Taking Control in the Digital Age ,” we learn that poor data steers users’ decision-making process in the wrong direction, and it’s a significant problem for a growing number of companies.

Google 123

Google Engineering SEO Writing 123

Axia PR

OCTOBER 3, 2023

Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people. Strategically optimize for autocomplete to boost your website traffic and convert more leads online.

Google 62

Google How To Engineering Advertising 62

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

Analytics 141

Analytics Google Creativity Publicity 141

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

PRSay

DECEMBER 6, 2022

Supreme Court will weigh whether technology companies can be held legally liable for what their users post. As The Verge reports, the lawsuits blame Twitter and Google-owned YouTube for facilitating Islamic State terror attacks. Two separate cases before the U.S. In Gonzalez v. Meanwhile, Twitter, Inc.

Company 78

Company YouTube Policies Google 78

ImPRessions - Crenshaw Communications

APRIL 30, 2019

As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. At Google, it’s just 10%. Meanwhile, less than 3% of Google’s workforce is black, with Facebook at 4%. These are embarrassing numbers. .

Company 168

Company Ethics Google Facebook 168

Sword and the Script

OCTOBER 13, 2018

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands.

Google 71

Google Privacy YouTube Data 71

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute?

Analytics 143

Analytics Google Data Technology 143

Agility PR Solutions

FEBRUARY 6, 2024

A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services.

Google 180

Google Employee Company Publicity 180

Agility PR Solutions

SEPTEMBER 24, 2020

Well, consumers do trust Google ratings, and a 5-star rating there is often considered a brand’s ultimate trust confirmation—but new research from digital marketing agency IronMonk Solutions reveals that there […].

Google 119

Google Consumer Agency Brand 119

Presspage

NOVEMBER 13, 2017

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. What is Google News? Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

Stern + Associates

APRIL 27, 2023

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 170

B2B Company Marketing SEO 170

Cision

MAY 4, 2016

Every few years, Google throws out an announcement that turns marketers on their heads. Now that more people are conducting Google searches on mobile devices than computers, that means that websites need to be easily accessed and viewed on tablets and phones. Most recently, its attention has been on sites that aren’t mobile-optimized.

Google 120

Google Mobile Web Software 120

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. As a tech company, the main goal of your communications efforts is not to generate conversions. Photo courtesy of Pexels.

Company 98

Company Communications Case Study Engineering 98

PR 20/20

NOVEMBER 28, 2022

Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Your Google Analytics data analysis may be prompted for various reasons, including strategic planning, benchmarking, or campaign evaluation. What were the top traffic-driving channels?

Analytics 52

Analytics Google Case Study Data 52

Sword and the Script

AUGUST 29, 2014

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. There was the usual, perhaps deserved, criticism of the search company – because it seems to dabble in products, gets users hooked and then dumps them both. Google is the web. Google Authorship ends and so it is.

Google 114

Google Web Film Tools 114

Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 78

Google Communications Storytelling Government 78

Agility PR Solutions

APRIL 8, 2024

It’s every brand marketer’s dream to have their company name and products become household names. Google is a great example as its brand name is now synonymous with its product function—colloquially known as “becoming a verb,” as in “why don’t you google it and find out?”

Brand 96

Brand Branding Google Course 96

PR 20/20

JULY 12, 2022

Use free tools like Google Search Console and Google Keyword Planner to determine which keywords are driving people to your website. Additionally, what works best for you may differ from another manufacturing company. Ready to pursue marketing for your small manufacturing company?

Company 85

Company Marketing Small Business Google 85

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Axia PR

MARCH 8, 2022

A strong social media presence is essential for companies to drive toward success. Companies move onto social media to gain their audience's attention, and among various social media channels, Facebook has become the most used social media platform with more than 2 billion monthly active users.

SEO 62

SEO Facebook Company How To 62

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

B2B 94

B2B Company Survey Enterprise 94

Flack's Revenge

JANUARY 21, 2015

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, a real grownup decision for Google – a company that famously encourages employee innovation.

Google 120

Google Employee Technology Agency 120

Axia PR

JULY 11, 2019

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. However, there are other ways to grow your company without necessarily being No. 1 on Google.

Media Relations 89

Media Relations Company Media Google 89

Ishmael's Corner

JUNE 24, 2015

I expected more from the Google job description in its search for the next Doodler. Job descriptions can serve as a litmus test on whether a company gets business storytelling. In other words, are functions other than communications like HR using language to give those on the outside a sense of the company culture and […].

Google 60

Google Storytelling Communications Company 60

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers.

Privacy 78

Privacy Consumer Company Nonprofit 78

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. It was the first to company to help people find things on the web – but it approaches to doing so proved better. Such sentiment glosses over the fact that the company experiments with a lot more than just search. 1) Google’s War on Popup Ads.

Google 60

Google Mobile Transportation Content Marketing 60

Waxing UnLyrical

APRIL 11, 2013

Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. This time though, Google cut services for a tool that isn’t just “popular.” On The Death Of Google Reader is a post from: Waxing UnLyrical.

Google 110

Google Social Media Groups Twitter 110

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. An earnings press release provides a high level snapshot of a company’s earnings.

Examples 52

Examples Company Financial Brand 52

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us.

Analytics 0

Analytics Google Data-Driven PR Training 0

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. And you thought being on page one of Google was tough! The evidence is right there.

Google 67

Google SEO Technology Engineering 67

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. You’ll have read the news this week that one of the founding companies of the Internet ( Yahoo! )

Google 60

Google Wireless Digital PR Meeting 60