ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 156

Corporate Reputation Policies Employee 156

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 259

Corporate Analytics Communications Web 259

Flack's Revenge

AUGUST 6, 2019

The author, a 13-year Google veteran, railed against the company’s unchecked power on the way out the door. I’m a cynic and question the motives behind most corporate activism. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay.

Corporate 198

Corporate Brand Branding Agriculture 198

Shift Communications

AUGUST 2, 2022

Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

Corporate 88

Corporate Real Estate Communications Marketing 88

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Melissa Agnes

JANUARY 29, 2015

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? And I’m not the only one who thinks so, Google thinks so as well. Google provides you with a tool to check, simply click here and enter in your website URL. So get on it!

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 78

Google Communications Storytelling Government 78

Awario

APRIL 27, 2023

We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. We are aware that algorithms know more about us than people we share the flat with. However, the algorithms we spend the most time with are social media algorithms.

Social Media 137

Social Media Media Google Marketing 137

Communications Conversations

OCTOBER 7, 2014

Much of the file-sharing I do with clients these days happens on Google docs. Corporate Communications Employee Communications corporate communications trends employee communications trends' What are the specific problems facing employees when it comes to internal systems? Here’s a few I see: File sharing is lacking.

Employee 157

Employee Corporate Communications System 157

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

Google 95

Google Government Television YouTube 95

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

Leadership 97

Leadership Google Meeting Groups 97

Communications Conversations

JANUARY 5, 2016

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. Google gave customers less not more. Google didn’t (at that stage) try to be all things to all men.

Google 60

Google Wireless Digital PR Meeting 60

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Seddon recently joined Craig Charney of Charney Research and Sarah Colamarino, former Vice President of Corporate Brand Equity and Partnerships at Johnson & Johnson, to discuss the hows and whys of successful purpose-driven marketing. Her statement is backed by impressive research. Purpose isn’t created in isolation.

Brand 296

Brand Branding How To Corporate 296

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. As Google proved five years ago.

Corporate 60

Corporate Blogging Google Communications 60

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis.

Google 60

Google Crisis Agency Case Study 60

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. And this is where my demo comes in. I took the 30-minute spin around the block with the tool last week. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Ishmael's Corner

APRIL 19, 2015

While Google’s guidance for landing high on the SERP (search engine results page) can be obtuse or worse, the blog’s statement on mobile search leaves nothing to interpretation. If your online content isn’t mobile-friendly as of today, the Google algorithm will crush you. Just plug in the URL and out comes to the answer.

Google 60

Google Mobile Storytelling B2B 60

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Solo PR Pro

FEBRUARY 6, 2024

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends. This information is crucial for crafting messages that resonate.

Data 52

Data Strategy Publicity Handbook 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Just ask Google. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. With these attributes, we can develop effective communications strategies and help brands stand out, manage corporate reputation, or influence opinion among priority audiences.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

JUNE 27, 2016

Axis is an advisory firm that connects investors and corporations with tech startups. According to their website , the NYSE session front-ended a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals.”

Agriculture 216

Agriculture Transportation Mobile Corporate 216

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly? Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Prohibition

AUGUST 19, 2021

When someone looks up your name on Google, you want them to find a search results page filled with links that present you in a positive light. Corporate recruiters often blacklist individuals with negative reputations. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Wadds Inc.

APRIL 26, 2023

DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. The launch of OpenAI’s ChatGPT has driven AI, ironically one of the government’s kiboshed Grand Challenges, up the corporate agenda. It leaves agencies working hard to find opportunities.

Agency 98

Agency Publicity Marketing Banking 98

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 186

System Public Affairs Employee Nonprofit 186

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

The Proactive Report

DECEMBER 2, 2022

Look at what happened with the Corporate Memphis design trend a few years ago. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. It’s no longer in vogue to grab stock images off the web and use it to accompany your content.

Trends 147

Trends Instagram Creativity Small Business 147

Landis PR

OCTOBER 12, 2022

This year, the San Francisco Business Times named Landis as one of the top 100 businesses on its Bay Area Corporate Philanthropy List. This is a list of the top 100 corporate donors to Bay Area charities. Landis is proud to have been a member of that list for three years running.

Community 98

Community Communications Nonprofit Corporate 98